Strive Inc. CEO Matt Cole said his company is purchasing Bitcoin at an aggressive pace, telling Bloomberg that the firm is buying “hand over fist” as prices decline.
The statement came as Strive disclosed its latest acquisition: 759 $BTC purchased between June 15 and June 21 at an average cost of $65,850 per coin, bringing the company’s total treasury to 19,864 $BTC — the seventh-largest corporate Bitcoin position in the world.
The company has built that position from zero in under a year. In June alone, the company made three separate purchases — 759 $BTC, 73 $BTC at $63,646, and 32 $BTC at $63,900 — as Bitcoin prices fell. An additional $185 million in Bitcoin was acquired across May and late spring, including 2,500 $BTC at an average of $74,092 and 1,109 $BTC at $76,989.
Before joining Strive, Cole managed a $70 billion portfolio at CalPERS and worked with the Federal Reserve and Treasury during quantitative easing. He has positioned the company around the thesis that Bitcoin should function as the hurdle rate for all capital allocation decisions — meaning every investment the company makes is benchmarked against Bitcoin’s performance.
The company reported a Q1 2026 Bitcoin yield of over 15%.
JUST IN: Public company Strive CEO Matt Cole tells Bloomberg, “Strive has been buying Bitcoin hand over fist”
“We 4x our Bitcoin holdings operating in a bear market and I look forward to seeing what we can do in a bull market”
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— Bitcoin Magazine (@BitcoinMagazine) June 23, 2026
Strive’s Semler Scientific Acquisition
In January 2026, Strive completed the acquisition of Semler Scientific in an all-stock deal — the first instance of a publicly traded Bitcoin treasury company acquiring another publicly traded Bitcoin treasury company. The transaction added 5,048 $BTC from Semler’s balance sheet to Strive’s holdings, pushing the combined entity past Tesla and Trump Media in the rankings of corporate Bitcoin holders.
Following the close, Strive paid off Semler’s legacy debt and deployed an additional $29 million into Bitcoin. The company has indicated plans to monetize Semler’s operating business within 12 months of the transaction.
Capital Programs and SATA
Strive has announced plans to raise up to $4.2 billion in new capital — $2.1 billion through its Class A common stock (ASST) and $2.1 billion through SATA, its Variable Rate Perpetual Preferred Stock instrument. SATA is designed to give investors exposure to Bitcoin yield through a structured preferred equity instrument.
At launch, the product absorbed an estimated 490 $BTC in a single day — a volume that exceeded the entire global daily Bitcoin mining supply.
Strive was the second public company to launch a publicly traded perpetual preferred equity instrument of this kind. The capital raised through both programs is intended to fund continued Bitcoin acquisitions.
With 19,864 $BTC on its balance sheet and $4.2 billion in potential purchasing power, Strive has positioned itself as one of the more active institutional accumulators in the current market cycle.
This post Strive (ASST) CEO Says Company Is Buying Bitcoin ‘Hand Over Fist’ as Treasury Hits 19,864 $BTC first appeared on Bitcoin Magazine and is written by Micah Zimmerman.
