First Up: Old Major Market LLC (Artisan Meats)
A common complaint of merchant Bitcoin adoption is that the shop owners will liquidate 100% of their Bitcoin back into cash using payment processors like Square. This is true to start, but a fascinating shift occurs once a business owner reads about bitcoin. Old Major LLC, an artisan meat distributor based in Indianapolis, is a prime example of that shift.
The Big Ole Update!!
According to owner Mark LaFay, Starting in 2026, Old Major Market made a major strategic decision: they are keeping 100% of the Bitcoin they receive directly on their balance sheet. They realized that holding bitcoin opens up significant long-term upside. Old Major ships their meats to all 48 lower states. Mark says the Maple bourbon bacon is very popular!
Big shout out to the Bitcoiners in Central Indiana that have been stopping by Old Major for over a year to buy bacon, sausages, and specialty meats with sats. While the shop originally agreed to accept Bitcoin and instantly converted every transaction to cash, the steady stream of Bitcoin payments caught their attention.
The “1% Orange Pill” Math
When a dedicated community directs its routine spending toward supportive merchants, the business case for the owner becomes undeniable:
- The Baseline: A local merchant generating $1 Million in annual revenue with a 10% profit margin brings home $100,000 in net profit.
- The 1% New Customer Shift: If local Bitcoiners represent just 1% of total sales, that’s $10,000 in annual Bitcoin transactions. If the owner sells the coins, regret creeps in, “what if I held the coins?”…
- The $BTC Holding Strategy: Let’s assume the store instead decides to hold that Bitcoin in 2026, and $BTC doubles in value this year. A 1% shift in customer payment preference increases the owner’s total annual up 20% at $120,000.
That financial reality is the ultimate orange pill. A focused group of customers directing their commerce toward open-minded owners can move the needle for merchant adoption, whether the owner holds from day one or learns along the way that they are missing profit.
Notable Mentions: Local Indy Staples: Coffee & Wine
- Kaffeine Coffee Co. (Downtown Indy): Third Wave craft coffee meets native Bitcoin rails. Meeting fellow Bitcoiners at the counter proves how coffee hubs act as the natural gateway for real-world community building.
- The Rejoicing Vine (Northwest Indy): A mission-driven winery specializing in sparkling wines that doubles as the host spot for local “Lightning Socials”. Owner Brent Kumfer agreed to accept Bitcoin over a year ago through Square, enjoying zero processing fees and a steady stream of local Bitcoiner events. They are not yet holding bitcoin, but they are considering it.
Have a Story or a Local Merchant Network to Feature?
As always, a growing directory of verified Bitcoin-accepting merchants is listed below. If you want your business added to the map, or if you have a new city and story to feature in an upcoming column, write directly to vagabond@b.tc in the series “NOW ACCEPTING BITCOIN“.
APPENDIX – 200 Indiana Stores Accepting Bitcoin
Arts & Entertainment
- LangLab (Arts Centre) — 1302 High St, South Bend
- AMC Castleton Square 14 (Cinema) — 6020 E 82nd St, Indianapolis
- AMC Washington Square 12 (Cinema) — 10280 E Washington St, Indianapolis
- AMC CLASSIC Bloomington 12 (Cinema) — 2929 W 3rd St, Bloomington
- AMC Perry Crossing 18 (Cinema) — 380 Cinema Blvd, Plainfield
- AMC Showplace Traders Point 12 (Cinema) — 5920 W 86th St, Indianapolis
- AMC Indianapolis 17 (Cinema) — 4325 S Meridian St, Indianapolis
- AMC CLASSIC Crawfordsville 8 (Cinema) — 205 Dry Branch Rd, Crawfordsville
- Fort Wayne Improv (Theatre) — 1314 E State Blvd, Fort Wayne
- Pine Acres Miniature Farm (Zoo) — 6801 Union Chapel Rd SE, Corydon
Automotive & Repair
- 317 Auto Service — 499 Wall St, Greenwood
- Hobbs Automotive Diagnostics & Repair — 3594 SR 9, Anderson
- McIntire Auto Repair — 1927 S Curry Pike, Bloomington
- Salvadors Collision — 30841 Old US 33, Elkhart
- 2nd Chance Towing & Repair — 2252 Straight Line Pike, Richmond
- Bulls Tire Shop — 2233 E Washington St, Indianapolis
- Direct Tire — 1506 N Post Rd, Indianapolis
Bars, Breweries & Wineries
- Westfield Wine Vault — 100 N Union St, Westfield
- Mad Hyena Bar and Grill — 1538 Indiana Ave, New Castle
- Fish Moon Brewing Company — 309 N Main St, Rushville
- The Health Club Taproom & Cafe — 6420 Cornell Ave, Indianapolis
- Books & Brews — 9402 Uptown Dr, Indianapolis
- Tollys Bar and Grill — 2341 Maple Ave, Terre Haute
- Easley Winery — 205 N College Ave, Indianapolis
- The Rejoicing Vine — 8440 W 82nd St, Indianapolis
Beauty, Hair & Wellness
- Apothecary Salon & Spa — 2050 Burton Ln, Martinsville
- Allure Salon — 100 S 1st St, Zionsville
- Angel Barber Studio — 1990 Conner St, Noblesville
- B Beauty — 11717 E Washington St, Indianapolis
- Brow Ink — 5250 E US Hwy 36, Avon
- Bryans Barbershop — 224 N 12th St, Decatur
- Cutting Loose Salon — 3815 S Main St, Elkhart
- Exotic Nails — 1617 E Michigan Rd, Shelbyville
- Harmony Day Spa — 7654 N Bleck Rd, Trail Creek
- Indulge Beauty Salon — 3521 Lake Ave, Fort Wayne
- Lee’s Barber Lounge — 409 W Taylor St, Kokomo
- Lux Esthetics Lab — 1251 US-31 N, Greenwood
- Luxury Spa & Nails — 217 S Green River Rd, Evansville
- Marengo Barber Shop — 109 Main St, Marengo
- Mdg Salon — E 116th St, Carmel
- Midou Studio — 9935 E 42nd St, Indianapolis
- Modern Barbershop and Salon — 1641 N Lebanon St, Lebanon
- Naturally You — 6101 N Rural St, Indianapolis
- Sarah L Studio — 6251 Winthrop Ave, Indianapolis
- The Station Hair Parlor — 200 Byrd Way, Greenwood
- Wax that Cat — 3009 25th St & 3042 State St, Columbus
- Indy Holistic Massage — 1133 W Main St, Greenfield
- Sacred Roots Custom Massage — 26 W Broadway St, Shelbyville
Cafes, Bakeries & Desserts
- Gramz Bakey and Cafe — 409 Washington St, Columbus
- Kaffeine Coffee — 707 Fulton St, Indianapolis
- Moar Tea — 448 Massachusetts Ave, Indianapolis
- Seoul Fresh — 49 W Maryland St, Indianapolis
- The Beach Hut — 100 W Moss Pkwy, Michigan City
- The Java Bean Cafe — 151 N 2nd St, Decatur
- Cosmic Cardinal Cafe — 101 W Ohio St, Indianapolis
- Capstone Cafe & Bookstore — 6620 Northview Way, Indianapolis
- Rocky Mountain Cafe — 209 Lincolnway, La Porte
- Wildflour Bakehouse — 1012 E County Rd 750 S, Nineveh
- Brown’s Shuga Shack — 6099 State Rd 16, Monticello
- Heartland Homemade Ice Cream — 4911 S Emerson Ave, Indianapolis
- Sugar + Ice — 103 S Randolph St, Garrett
- Sugarfield Creamery — 1051 E Tabor St, Indianapolis
Contractors, Repair & Home Services
- 33 Electric — 7939 Dix Rd, Indianapolis
- AR Engineering (HVAC) — 3002 W Western Ave, South Bend
- Bravo Carpentry — 305 Railroad Ave, Wheeler
- DEG Electronic Repair Services — 3712 N Mitthoeffer Rd & 2818 Westlane Rd, Indianapolis
- Energy Efficient Replacements / 574-Sunroom — 51285 Bittersweet Rd, Granger
- KM Electronics — 8238 Madison Ave, Indianapolis
- NGR Electric — 4320 Calhoun St, Gary
- Roman Tech Computer Repair — 3611 E US Hwy 12, Michigan City
- TechBar — 4121 Cleveland St, Gary
Groceries, Specialty Foods & Farms
- Old Major (Butcher) — 4201 Millersville Rd, Indianapolis
- The Wurst (Butcher) — 130 N Broad St, Griffith
- For You Brewing Supplies — 503 Honey Creek Dr, Terre Haute
- Hidden Acres (Farm) — 10645 W 425 S, Wilkinson
- K&B Liberty Farms — 2254 Nature Ln SE, Corydon
- Binford Farmers Market — 6620 Northview Way, Indianapolis
Professional & Financial Services
- D M Property Management — 6446 Ralston Ave, Indianapolis
- Dennis Hartley & Son Monuments — 89 E Walnut St, Martinsville
- Great Lakes EV Charging — 51285 Bittersweet Rd, Granger
- Inguard Insurance — 231 W Canal St, Wabash
- Olive Tree Resources (NGO) — 110 E Market St, New Albany
- Overhauser Law Offices — 101 W Ohio St, Indianapolis & 18 E Main St, Greenfield
Restaurants, Fast Food & Delis
- Amorè Fine Italian Ristorante — 730 Highlander Point Dr, Floyds Knobs
- Food King Chinese Restaurant — 1472 E 86th St, Indianapolis
- Full Circle Grill & BBQ — 110 W Berry St, Fort Wayne
- George’s Gyros Spot #2 — 1201 W 37th Ave, Hobart
- Grateful Grubs BBQ — 5654 IN-10, DeMotte
- Guadalupe’s Mexican Grill — 2031 South Bend Ave, South Bend
- Lonestar Bar B Que — 905 N Park Dr, Evansville
- Major Munch — 101 NW 1st St, Evansville
- Oscar’s Pizza — 515 N Buckeye St, Kokomo
- Panini Panini — 1720 Franklin St, Michigan City
- Rusted Silo Southern BBQ — 411 N State St, Lizton
- Social Que BBQ and Catering — 1701 Franklin St, Michigan City
- The Lincoln Kitchen — 704 Silhavy Rd, Valparaiso
- The Owlery Restaurant — 118 W 6th St, Bloomington
- Tlaolli — 2830 E Washington St, Indianapolis
- Tsunami Sushi & Korean Wings — 700 Sagamore Pkwy N, Lafayette
- Turkuaz Cafe — 301 E 3rd St, Bloomington
- Union Jack Pub — 921 Broad Ripple Ave, Indianapolis
- Uptown Cafe — 102 E Kirkwood Ave, Bloomington
- Griller’s Restaurant — 1240 119th St, Whiting
- Oh Mamma’s On The Avenue Deli — 1202 Mishawaka Ave, South Bend
- OyVey! Bakery & Deli — 901 Lafayette Ave, Terre Haute
- Cracklin Shack — 5058 S 800 W, Swayzee
- Hoosier Spice & BBQ Company — 11622 NE Executive Dr, Edinburgh
- Las Cubanitas — 53 Valparaiso St, Valparaiso
- Los Dos Amigos by Awiwi — 202 Carrie Ln, Columbus
- Steak ‘n Shake — 30+ locations statewide (Avon, Indianapolis, Fort Wayne, Lafayette, Bloomington, Elkhart, South Bend, Terre Haute, Greenwood, Valparaiso, Columbus, Clarksville, Seymour, Merrillville, Schererville, Muncie, Bedford, Lawrenceburg, Franklin, etc.)
- Steve’s Una Pizza — 1005 S Saint James Blvd, Evansville
- Union Jack Pub Food Truck — 924 Broad Ripple Ave, Indianapolis
Retail, Apparel, Hobbies & Specialty Shops
- Above ALL Bowling Supply — Valparaiso & Hobart
- Blossom Floral Design — 615 N Michigan St, South Bend
- Geeked Out Games — 10830 Bennett Pkwy, Zionsville / Fishers
- Its Not Corn (Apparel) — 120 N Miller Ave, Marion
- Jayla’s Gifts, Plants, Flowers — 207 E Market St, Nappanee
- Jewelry Gallery — 17425 Carey Rd, Westfield
- Lake Effect Florals — 278 E 1500 N, Chesterton
- Mr. Kay’s Fashionable Shoes — 2218 Southlake Mall, Merrillville
- Nature’s Mercantile — 122 N Main St, Auburn
- Nick Nackery — 201 E Virginia St, Evansville
- Old-School Outpost (Games) — 3825 S East St, Indianapolis
- Prideland Comics & Collectibles — 5668 Crawfordsville Rd, Speedway
- Rock Bottom Resale — 11186 County Rd 34, Goshen
- Rock Daddy (Esoteric) — 418 E McGalliard Rd, Muncie
- Sewer Lair Toys — 3197 S 3rd Pl, Terre Haute
- Smoke Xpress (Tobacco) — Michigan City & Elkhart
- Svpplements — 316 W Cleveland Rd, Granger
- The Co Op Shop (Video Games) — 3540 State Rd 38 E, Lafayette
- Unique Creations by Joe — 1148 S 17th St, Kokomo
- Versed Skateboard Shop — 1006 Virginia Ave, Indianapolis
- War Room Tabletop Gaming — 10830 Bennett Pkwy, Zionsville
- 710 Lounge (Cannabis) — 3673 W 86th St, Indianapolis
- A Pooch Palace (Pet Grooming) — 3839 S Lafountain St, Kokomo
- First & Wilkerson Designs / Farmkidz Apparel — Fort Wayne & Lebanon
Second-Hand & Thrift Stores
- DTF Sales — 51 N Main St, Cloverdale
- Millie’s Thrift Store — Lafayette (2 locations) & West Lafayette
- MoJo’s Thrift-N-Collectibles Store — 527 Cass St, Wabash
- Mood — 248 Spring St, Jeffersonville
Tattoo & Piercing Studios
- A1 Art Tattoos — 4606 E Michigan St, Indianapolis
- Altered Image — 10030 E US Hwy 36, Avon
- Big Time Tattoos and Piercings — 5353 Madison Ave, Indianapolis
- Crown Point Tattoo — 114 W Hack Ct, Crown Point
- Evolution Tattoo — 2901 Mitchell Rd, Bedford
- La Familia Tattoo — 529 W Chicago Ave, East Chicago
- Resurrection Studios Tattoos & Piercing — 2200 Elmwood Ave, Lafayette
- Tracy Scott at Bankai Tattoo Collective — 421 7th St, Columbus
This post Now Accepting Bitcoin: Old Major Market Brings Artisanal Meats to 48 States first appeared on Bitcoin Magazine and is written by Vagabond.
