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NBTC News
Home»Blockchain»The Future of Web3 Identity Management
Blockchain

The Future of Web3 Identity Management

NBTCBy NBTC19/01/2025No Comments3 Mins Read
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Freename has launched the “.etherlink” domain, ushering in a new era of Web3 identity management. This top-level domain (TLD) leverages Etherlink’s Layer 2 blockchain to offer users a seamless way to manage their digital identities while bridging the gap between Web2 and Web3 domains.

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Freename’s integration with Etherlink, powered by Tezos Smart Rollups, allows users to mint and manage Web3 domains on an ultra-low-cost network, where transaction fees are as low as $0.001. The best part? Users can register their .etherlink domains with a one-time fee and face no renewal costs, simplifying domain ownership for both Web2 and Web3 users.

To celebrate this launch, Freename is offering users a free .etherlink domain during the first three months of promotion. Redeemable from the etherlink reseller page, this limited-time offer gives users an easy entry into the world of decentralized domains.

Bridging Web2 and Web3

Etherlink’s permissionless Layer 2 network, built on Tezos, enhances security while supporting decentralized governance and censorship resistance. Freename is using this to bridge Web2 domains into the Web3 space. Now, businesses can tokenize their traditional domains and secure them on the Etherlink network, joining a multi-chain ecosystem supported by over 50 blockchain networks.
“The .etherlink TLD is designed for dynamic Web3 identities. It’s the perfect solution for those seeking seamless interoperability between Web2 and Web3 environments. Our ability to tokenize Web2 domains ensures brand protection and domain security, redefining digital identity ownership.”

Gherardo Varani, Head of BD at Freename
Thanks to Etherlink’s scalability, Freename is now offering a reliable and censorship-resistant platform for blockchain-based operations. By utilizing Tezos Smart Rollups, the system ensures enhanced security and cross-chain compatibility. This integration marks a pivotal moment for the Etherlink ecosystem, as it aims to make blockchain addresses more intuitive by replacing complex wallet strings with easily readable names.

The Road Ahead for Etherlink

Cédric Roche, Business Development Director at Nomadic Labs, highlights the significance of this launch: “Freename is transforming the way Etherlink users interact. We’re moving beyond replacing wallet addresses to creating an accessible Web3 that fosters trust and seamless interactions between crypto-native users and traditional businesses.”

Freename’s partnership with Etherlink not only empowers users to manage their Web3 identities but also supports the growing ecosystem with decentralized applications and services. This milestone sets the stage for even greater adoption of blockchain technology in everyday digital interactions.

—

About Freename

Freename is a leading multi-chain Web3 namespace platform and ICANN-accredited registrar, providing secure, decentralized domain solutions across major blockchain networks. Freename offers innovative tools for bridging Web2 and Web3, enhancing brand protection, and enabling true ownership of digital identities.

About Etherlink

Etherlink is an EVM-compatible, non-custodial Layer 2 blockchain, powered by Tezos Smart Rollups. With its ultra-low transaction costs, robust security, and decentralized governance, Etherlink sets new standards for Layer 2 blockchain technology.

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NBTC is the editorial account for NBTC News, covering Bitcoin, Ethereum, DeFi, blockchain infrastructure, exchanges, mining, regulation and digital asset markets. The editorial team focuses on clear sourcing, timely updates and practical context for crypto readers.

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