Uphold’s Chief Revenue and Marketing Officer, Nancy Beaton, has unveiled details about the platform’s unique trading infrastructure, which connects to 30 different trading venues to secure optimal pricing for users.
The revelation came during an interview with Thinking Crypto at the Ripple Swell conference, where Uphold also announced its participation in the upcoming RLUSD stablecoin launch.
Uphold employs a distinctive architecture
Unlike conventional cryptocurrency exchanges that operate with a single order book, Uphold employs a distinctive architecture that shops across multiple trading venues, including both centralized exchanges and DeFi platforms.
This approach enables users to trade “anything to anything” on the platform, from cryptocurrencies to traditional assets like gold.
“We actually connect out to 30 different trading venues,” Beaton explained. “When you come to us, we shop the market so you don’t have to. We go around and take out to all the trading venues and bring back the best price and execute the trade.”
The platform has also introduced a high-interest USD account offering 4.9% returns, which Beaton claims is currently the industry’s best rate. The FDIC-insured account allows users to maintain up to $2.5 million with no lockup periods or subscription requirements.
Regarding the RLUSD partnership, Beaton confirmed Uphold’s role as a launch partner, noting the platform’s significant XRP holder base. “We have a large contingency of XRP holders since we never delisted,” she stated, emphasizing the community’s anticipation for the stablecoin launch.
Looking ahead, Uphold plans to expand its services to cater to changing user needs, particularly focusing on the Gen Z demographic. Beaton noted that this generation owns as much crypto as traditional stocks and seeks alternative investment opportunities beyond conventional 401k plans.
The platform is also expanding its global presence, recently launching a fiat-crypto on-ramp called Topper in Brazil, with plans to enter additional markets. This expansion aligns with growing demand for USD-backed stablecoins in regions experiencing currency instability.
