After revealing that it had added 4,710 Bitcoin (BTC) to its balance sheet, GameStop made headlines today. Given the current price of Bitcoin, GameStop’s holdings are worth about $513 million. Few details were included in the announcement, but enough impact was generated to get discussions going.
Among the first to offer an opinion was Anthony Pompliano, a longtime Bitcoin advocate and investor. In his view, the move will likely spark a wave of interest among retail traders, especially given GameStop’s unique position on the market.
Momentum tends to build quickly with this type of news, he noted, especially with a company that already has a loyal, active investor base watching its every move.
Gamestop just announced they purchased 4,710 bitcoin.
This is going to send the retail traders into a frenzy.
— Anthony Pompliano 🌪 (@APompliano) May 28, 2025
GameStop has a history of surprising the market with its moves. Back in April, the company’s fundraising efforts included a private sale of convertible notes, with a target of institutional buyers, resulting in a total of $1.5 billion.
Another $1 billion to be invested into Bitcoin?
The document suggested that Bitcoin might be one of the final destinations for the funds, but it did not provide a definitive schedule. Now, that plan is confirmed. The notes will not convert into equity until 2030, suggesting the company is thinking long-term.
Pompliano’s reaction shows a bigger idea: GameStop is not new to taking risks. In 2021, it was at the heart of one of the most discussed retail investing events of the last decade, largely driven by influencers like Roaring Kitty and communities on Reddit.
Thus, this Bitcoin purchase is not like the hype from before, but it has placed GameStop back in the spotlight. It is all about this mix of crypto and retail trading that has been happening.
Regardless of how the stock moves in the short term, today’s announcement signals something major: a surge of attention, narrative and perhaps volatility centered on a company that the retail sector monitors closely.
