This article is part of a four-piece series on El Salvador. You can find the previous dispatch, a story on El Zonte, here.
There was formidable energy at this year’s Plan B conference in El Salvador.
The event, which took place on Jan. 30-31, was historic for many of its 2,500 attendants. It was the first Bitcoin forum in the Central American nation to have a full dual-language agenda — meaning sessions in both English and Spanish.
For Roman Martínez, a Salvadoran co-founder of Bitcoin Beach, Plan B was a dream come true, because it enabled ordinary Salvadorans to make sense of their country’s Bitcoin experiment and ponder their own place within it. “Up until now, every Bitcoin conference was geared towards foreigners,” he told me on the first day, in Spanish. “Not everybody knows English. It’s already hard to learn a complex topic in your own language. In another, it’s three times harder.”
Martínez was involved in organizing the event. The expectation, he said, was for maybe 100 to 150 Salvadorans would show up — but more than 1,500 tickets were sold to Spanish speakers. “I’ve never seen so many Salvadoran faces at a Bitcoin conference,” he said. “We’re arriving at a point where Salvadorans are realizing that Bitcoin isn’t going anywhere, and either we learn to become part of it right now, or we’re going to be left behind.”
I could feel it too.
The English-speaking area, located at the Sheraton Presidente San Salvador Hotel, had crypto celebrities on stage including Tether CEO Paolo Ardoino, and OGs like Samson Mow, Jimmy Song, Blockstream CEO Adam Back and early Bitcoin developer Peter Todd. “We are witnessing a battle between centralized and decentralized systems!” Walker America, host of THE Bitcoin Podcast, shouted at the conference’s opening panel.
Yet that side of the conference felt somewhat formulaic compared to the Spanish-speaking zone, held at the Museum of Arts of El Salvador, which was absolutely electric. Over there, Salvadorans of all stripes outlined plans to help their country develop — from providing new educational opportunities, to mixing Bitcoin with dental care, to discussing the government’s strategy with the International Monetary Fund (IMF). Many of the panel speakers, young Salvadorans themselves, had fire in their eyes.
“We are in the right place in the world at the right time in history,” Gerardo Linares, co-founder of Bitcoin Berlín (the initiative behind the nation’s second Bitcoin circular economy) said to a completely bewitched audience. “It’s all happening right here, in El Salvador.”
A conference for Salvadorans
I was struck by the Spanish area’s demographic makeup. Crypto conferences are famously male-dominated; participants often complain of having to navigate a sea of dudes. The English-speaking zone was like that — maybe 90% male and 10% female.
The Spanish side was much more balanced, with a ratio of approximately 60% men and 40% women. While the majority of attendants sported black and orange Bitcoin T-shirts, you also saw middle-aged Salvadoran couples wearing elegant Salvadoran outfits, and twenty-something university students with turtlenecks and notepads.
A panel, moderated by Roman Martínez (left), comparing various Bitcoin circular economies in El Salvador, Costa Rica and Peru. Evelyn Lemus is on the right. (Credit: Tom Carreras)
I asked Evelyn Lemus and Patricia Rosales, two of the Salvadorans who spearheaded the Bitcoin initiative in Berlín, what they thought of the female attendance rate. They didn’t seem surprised. “There is a new generation of Salvadoran women who do not depend on men,” Rosales, a single mother herself, told me.“
In El Salvador, most of the time, it’s women who manage family finances,” Lemus said. “That’s why they come to events like this: To see how they can manage and invest the family money. It’s one of the reasons we really wanted to have the conference in Spanish.”
Bitcoin shouldn’t be reserved to the nation’s elite, but should make everyday life easier for ordinary Salvadorans, Lemus said. That concern influenced her action plan for Bitcoin Berlín. “We wanted to push back on this notion that Salvadorans don’t use Bitcoin — that only expats use it. Now, if you go to Berlín, you’ll see working class people using Bitcoin.”
Making sense of El Salvador’s situation
There was an overall feeling that El Salvador is on the cusp of entering a new phase in its Bitcoin experiment.
The last four years have seen the Central American nation, once known as the homicide capital of the world, rebrand itself into Bitcoin Country. President Nayib Bukele, by locking up MS-13 and Barrio 18 and putting an end to gang warfare, had given El Salvador a once-in-a-lifetime opportunity to reorganize itself and attain prosperity — at least that’s how most of the people at the conference seemed to see it.
A lot of conversations revolved around the pick-up in Bitcoin adoption. For years, despite bitcoin becoming legal tender in 2021, you could only pay for stuff with the cryptocurrency in El Zonte, the small surfing village also known as Bitcoin Beach. In 2023, 88% of Salvadorans did not use the digital coin, according to a survey by the Central American University.
But now a second Bitcoin circular economy has been implemented in the town of Berlín, up in the mountains, and other initiatives are reportedly growing elsewhere, like in Santa Ana, the second largest city in the country.
Martínez, Lemus and Linares were all eager to share tips and advice. The secret sauce to adoption, they said, is to mix Bitcoin initiatives with social work. “If the way to get people to use Bitcoin was to make hamburgers instead of doing social work, then I would be making hamburgers,” Linares told me. “Whatever works. People like social stuff, so that’s what we’re doing.”
A mesmerizing Bitcoin animation, right next to an art gallery. (Credit: Tom Carreras)
Stablecoin giant Tether’s decision to relocate its headquarters to El Salvador was also perceived as a massive win. Tether reported $143.7 billion in assets, including $94.5 billion in Treasury bills, in the last financial quarter of 2024. For comparison, El Salvador’s GDP was estimated at $34 billion in 2023 by the World Bank.
Tether has become the largest company (by far) to be based in El Salvador — and other crypto firms are bound to follow in its footsteps, taking advantage of the nation’s advanced crypto regulatory framework and increasingly skilled workforce. For Salvadorans, that means more career opportunities, higher salaries and the possibility that the country may become a tech hub in its own right.
“El Salvador should not only be known for being the first to implement bitcoin as legal tender,” Darvin Otero, CEO of tiianki Technology, said on stage. “Let’s change the lives of the young folks here and create the next leaders of this tech movement.”
“We have a small territory, but we can have a big dream,” Alejandro Muñoz, a Salvadoran lawyer, said. “We can provide a big service. … Good lawyers will attract good investors and filter the scammers out. Bitcoin education needs to happen in the legal industry; steps are being taken already in that direction.”
Bright future ahead
The conference occurred only days after the government, as part of a recent multi-billion dollar deal with the IMF, rescinded bitcoin’s status as legal tender — meaning that businesses aren’t obliged to accept bitcoin payments anymore. While some members of the Bitcoin community have accused Bukele of caving to the IMF, none of the Salvadorans at Plan B seemed to see it that way. In their view, nothing has changed on a practical level, since the vast majority of businesses didn’t use Bitcoin to begin with.
In fact, a number of people welcomed the deal. “El Salvador locked in long-term funding to finish the reforms needed,” Mike Peterson, an American expatriate who lives in El Zonte and co-founded of Bitcoin Beach, posted on X recently. “The IMF loan puts the country on track to get the BBB credit rating that most sovereign wealth funds require to invest in a country.”
That’s the big difference between Salvadorans and Bitcoiners. Hardcore Bitcoiners prioritize global adoption; they want the cryptocurrency to eventually supplant government-issued currencies, like the U.S. dollar. For them, El Salvador is a stepping stone, the first nation to initiate hyperbitcoinization, but certainly not the last.
Salvadorans don’t have the same priorities. For them, Bitcoin is simply a tool, a means to an end. Their goal is to develop Salvadoran society.
“Salvadorans have always been proud of being Salvadoran. But there was a lot of pessimism. We were never the first in anything positive, only in negative things,” Linares told me. “Now people come from all parts of the world to listen to what we have to say. Bitcoin has a lot to do with that.”
“There are a lot of projects here in El Salvador that invest so much time and resources and get almost nothing in return — except tremendous pride in being able to give back to the community and support everyone else. This feeling needs to expand throughout the country. We’re in a moment of great change. You can feel it in the air.”
