Coinbase has rolled out Samsung Pay as a new payment option, making it simpler for clients in the U.S. and Canada to buy crypto straight from their phones.
Coinbase Integrates Samsung Pay
This update lets users fund their accounts directly through the Coinbase app using Samsung Pay, without needing to switch apps or re-enter payment information. The feature has already started reaching some users across North America, with full availability expected in the coming weeks, according to a press release today.
With this partnership with Samsung, Coinbase combines its secure platform with the convenience of one of the world’s leading mobile wallets. Specifically, users with Samsung Pay can now move from browsing to buying crypto in just a few taps.
Selling your fiat just got easier.
Simply buy crypto or fund your account with @Samsung Pay on Coinbase.
Rolling out this week, starting in North America. pic.twitter.com/QEkbr6H0g9
— Coinbase 🛡️ (@coinbase) July 29, 2025
Growing Global Crypto Adoption Demands Easier Onboarding
Notably, the latest trends in 2025 show just how fast crypto adoption is growing. Per recent reports, around 28% of American adults, roughly 65 million people, now own some form of digital asset, nearly double the number from 2021.
Meanwhile, among those who haven’t yet entered the space, 14% plan to buy this year, while 67% of current owners want to grow their holdings. Interestingly, Bitcoin, Ethereum, and Dogecoin lead the list of coins drawing the most interest.
Globally, more than 824 million people now hold digital assets, with Bitcoin in the lead and owned by about 5% of the world’s population. Reports point to a strong price growth, more institutional involvement, and easier ways to invest as the drivers of this surge.
Also, consumer sentiment keeps trending positive. About 60% of Americans familiar with crypto believe prices will rise, with many pointing to political developments as a key influence.
This growing momentum shows why Coinbase continues to improve its user experience. With Samsung Pay now in the mix, both first-time buyers and experienced investors can fund their accounts faster and more easily. Last month, Coinbase sought SEC approval to offer stock trading on blockchain.
Coinbase Increasingly Integrating Mobile Wallets
This isn’t Coinbase’s first step into mobile wallet partnerships. The company added Google Pay support to its Coinbase Card in March 2020, giving Android users the ability to spend crypto via tap-to-pay.
Later that year, Coinbase expanded Google Pay integration to include direct crypto purchases. Also, Apple Pay joined the lineup in June 2021 for the Coinbase Card, and in December 2024, Coinbase allowed direct crypto buys through Apple Pay using its Onramp feature.
Meanwhile, Coinbase is the latest to integrate Samsung Pay among crypto exchange and trading platforms. For instance, Alchemy Pay connected its virtual crypto cards with Samsung Pay in October 2024, opening the door for more than 500,000 users across 24 countries to make purchases using crypto, both online and in-store.
In another instance, Gemini teamed up with Samsung’s Blockchain Wallet, giving Galaxy users the option to buy, sell, and trade crypto straight from the Gemini app by April 2025.
