Cannes Mayor David Lisnard has unveiled plans to train local merchants on accepting cryptocurrency payments as the city prepares to host the Ethereum Community Conference later this year.
Lisnard announced the initiative via LinkedIn, highlighting Cannes’ commitment to supporting cryptocurrency payments as part of its broader Web3 strategy.
In preparation for the 8th edition of EthCC, scheduled to take place from June 30 to July 3, 2025, the city government will organize training sessions for merchants to integrate crypto payment systems.
The first session, set for February 4 at the Palais des Festivals et des Congrès, will cover key areas such as the technical, legal, accounting, and tax implications of cryptocurrency adoption.
A “crypto-friendly” merchant map will also be developed, providing EthCC attendees and other tourists with a guide to businesses in Cannes that accept digital currencies.
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Preparation for EthCC
EthCC, Europe’s largest annual Ethereum event, is expected to draw over 6,500 registered participants, with total attendance projected to exceed 10,000. Lisnard sees the crypto initiative as an opportunity for local businesses to tap into a global, tech-savvy audience while enhancing Cannes’ reputation as a premier destination for major events.
Some commentators speculate that Lisnard’s pro-crypto stance may be part of a larger political strategy as he positions himself for the 2027 French presidential election.
While his primary focus remains on bolstering local commerce and tourism, the initiative aligns with the growing global interest in blockchain technology and digital assets.
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