Author: NBTC

Key Takeaways IVEY Publishing released an MBA case study examining Polygon’s Web3 growth using Cost Per Wallet metrics. The study explores how Polygon achieved user acquisition costs below $1 per wallet using Addressable’s platform. IVEY Publishing has released a groundbreaking MBA case study on Polygon’s cost-effective user acquisition strategy, emphasizing a Cost Per Wallet (CPW) average below $1. Developed in collaboration with Addressable, the study, titled “Polygon Scaling Web3 Growth with Cost Per Wallet Efficiency,” analyzes millions of on-chain events and demonstrates how wallet-level targeting and attribution have replaced traditional marketing metrics like impressions and social engagement. It details how…

During a Chinese AMA on Binance Square on January 14, CZ expressed skepticism about how X, formerly Twitter, which is now owned by Elon Musk, will handle KYC as it expands the platform’s capabilities to cover financial features. This aligns with Musk’s desire to see X morph into an “everything app” where messaging and financial services like trading and investing happen. Changpeng had shared his opinions on the topic, asking important questions and highlighting reasons he believes could complicate the endeavor. What does CZ thinks about X becoming a financial rail? During the Chinese AMA, CZ shared what he thought…

Avici, a Solana-based decentralized neobank that combines crypto with traditional finance (TradFi), is excited to launch a new account, “Virtual Accounts,” on Solana. The main purpose of this launch is to let users seamlessly convert their fiat payments by offering a personal account number and International Bank Account Number (IBAN). SolanaFloor, a prominent media and analytics platform within the Solana ecosystem, has announced this news through its official social media X account. 🚨JUST IN: @AviciMoney has launched named virtual accounts on @solana, offering users a personal account number and IBAN for receiving fiat. Funds sent are automatically converted to stablecoins…

The latest push to establish a comprehensive U.S. crypto market structure framework hit a snag this week after Coinbase withdrew its support a few hours before lawmakers canceled the hearing that could advance the bill. The setback has reignited debate across the industry, particularly within decentralized finance (DeFi), where some see the pause less as a defeat and more as an opportunity to reset the conversation. DeFi leaders have begun weighing in on what comes next. Mike Silagadze, founder of Ether.fi, said he isn’t alarmed by the delay, arguing that the bill in its current form would have done more…

Economists now agree that the Bank of Japan could raise interest rates this month for the first time in nearly a year, and Bitcoin is bracing for the impact. Major financial outlets report that the BOJ plans to lift its benchmark rate by 25 basis points to 0.75% at its December 18-19 meeting. This move would restart the tightening cycle the bank paused in January 2025 after it pushed rates to 0.50%. Notably, policymakers want to address inflation that continues to sit above the 2% target. In addition to this, the weakening yen has kept import costs high. Economists Confident…

Key Takeaways Myriad integrates USD1 stablecoin as its first base settlement asset on BNB Chain. The integration aims to standardize liquidity and infrastructure while boosting stablecoin utility in prediction markets. Myriad Markets, a prediction market protocol, has integrated World Liberty Financial’s USD1 stablecoin as its first base settlement asset, bringing the dollar-backed token to BNB Chain as part of a broader product expansion. The integration went live earlier today with USD1-denominated markets, starting with Myriad’s Candles product, a market structure designed for short timeframes, continuous liquidity, and automated resolution. USD1 pools will initially be available to users outside the US.…

Uniswap has launched on OKX’s X Layer, enabling zero-fee swaps and access to native markets such as xBTC, USDT, and USDG directly through its app and wallet. Summary Uniswap is now live on OKX’s X Layer, allowing swaps and liquidity provision through its app, wallet, and API. Swaps carry zero interface fees, with transaction costs as low as $0.01 and support for xBTC, USDT, and USDG. The launch gives OKX users direct access to Uniswap liquidity on an Ethereum-compatible Layer 2 network. Uniswap has gone live on X Layer, OKX’s Ethereum-compatible Layer 2 network, expanding its reach across low-cost blockchain…

MilkyWay Protocol has announced that it will gradually phase out its operations and has decided to permanently shut down the protocol. The statement indicated that the failure of expected demand and adoption in decentralized finance (DeFi) and the WayCard product’s delay in alleviating financing pressures were decisive factors in this decision. MilkyWay recalled that it started as the first liquid staking token (LST) developed for Celestia, expanded over time to the Initia and Babylon ecosystems, and later experimented with restaking, tokenization of real-world assets (RWA), and neobank-like products. However, the team stated that the DeFi ecosystem matured slower than expected,…

Artificial intelligence-focused stocks are coming under pressure on Friday, dragging tech-related equities and bitcoin BTC$90,295.14 lower during the early U.S. session. Chipmaker Broadcom (AVGO), the ninth largest asset by market cap, tumbled 10% despite strong earnings as its outlook disappointed investors’ lofty expectations. The Nasdaq index was down over 1% in the first hour of the session. Adding that to Oracle’s 10% slump on Thursday and a further 3% decline on Friday, as investor concerns are mounting that the red-hot AI theme that fueled much of this year’s stock market gains might be fizzling out. Bitcoin, trading around $92,500 overnight,…

Digital asset manager Bitwise has listed seven crypto exchange-traded products denominated in Swedish krona on Nasdaq Stockholm, giving Swedish investors regulated exposure to Bitcoin, Ether and Solana. According to a Wednesday announcement, the SEK-denominated ETPs are available to retail and professional investors through existing brokerage accounts and may qualify for Sweden’s tax-advantaged ISK savings structure, depending on the platform. The listings include the Bitwise Core Bitcoin ETP, spot Bitcoin (BTC) and Ether (ETH) products backed by institutional custody, as well as staking-linked ETPs tied to ETH and Solana (SOL). Bitwise also listed a diversified MSCI Digital Assets Select 20 ETP…