Binance recently launched the Telegram mini-game Moonbix, citing a novel tap-to-earn gameplay centered on skill and timing.
With this game, the largest exchange on trading volume metrics looks to compete with tap-to-earn pioneers such as Notcoin and Hamster Kombat. The common denominator is that they all offer different avenues for players to make money.
What to Know About Binance Moonbix Game
Binance launched the crypto-themed Telegram Mini App game on September 19, marking its initial foray into the play-to-earn (P2E) space. It highlights the exchange’s newly found interest in pursuing blockchain-based games.
“The game taps into the growing popularity of Telegram mini-apps and aligns with the increasing interest in casual, crypto-themed gaming. Moonbix players take on the role of crypto space explorers, navigating a virtual galaxy to collect special items, complete tasks, and earn points,” Binance said in a Telegram announcement.
While Moonbix leverages the popular crypto rewards narrative, it capitalizes on the uniqueness of space exploration for a market edge. Here are five facts about Binance’s Telegram game.
Almost 15 Million Players in a Week
According to Moonbix’s Telegram, the game is nearing 15 million monthly users, a solid achievement for a game that is barely a week old. This reflects players’ interest in both entertainment and earning opportunities.
As of now, Moonbix has 14.95 million players, with its user base nearly doubling since Monday, suggesting even faster growth ahead. This momentum puts the game on track to surpass DOGS and Notcoin (NOT), which have 53 million and 35 million players, respectively.
Read more: Top 7 Telegram Tap-to-Earn Games to Play in 2024
Interest in Moonbix began even before its launch, as leaked screenshots of Binance’s entry into the Telegram mini app trend sparked curiosity.
“We’re aware that our upcoming TG mini-app game, Moonbix, was leaked ahead of the planned launch date. While we’re thrilled by the community’s response, we’re still fine-tuning the product to ensure the best user experience on the official launch,” Binance wrote.
Vietnamese Players Top Moonbix Leaderboard
As BeInCrypto reported, Vietnamese players make up the majority of Moonbix’s “Hall of Fame” rankings and top the leaderboards.
However, achieving a high score quickly in Moonbix is challenging. Completing all tasks in the game earns a player around 11,500 points, making it difficult to rise up the ranks without additional help. Many players rely on the referral option, which rewards them with 10,000 extra points for inviting 10 new users.
To become a top player, one would need to invite between 100 and 300 people, which is why some participants turn to external “tools” to boost their scores.
Many Players Are Using Tools to Cheat
The use of enabling tools in Moonbix is unsurprising, given the challenging nature of its tap-to-earn gameplay. Some players have resorted to using their own tools to automate gameplay across multiple windows and accounts.
However, this approach risks detection for fraudulent behavior. For instance, Hamster Kombat (HMSTR), a game also vying for a Binance listing, recently banned 2.3 million players for cheating.
Other common cheating strategies include buying bulk Telegram accounts to “farm” the game and purchasing referrals rather than earning them through legitimate invitations.
Ethiopia Leads Moonbix Searches on Google Trends
Google Trends data reveals that Ethiopia leads the world in Moonbix-related searches. The country’s strong interest in this tap-to-earn game has propelled it ahead of other nations like Afghanistan, Myanmar, Maldives, and Pakistan.
Moonbix Searches on Regional Metrics. Source: Google Trends
Moonbix’s unique combination of space exploration and crypto rewards has captured global attention, offering players a fresh and engaging way to earn while playing. Its integration with Telegram, a widely-used messaging platform known for its secure and user-friendly interface, has further fueled this growing interest.
Moonbix Helps Binance Attract New Users
Binance’s terms and conditions for Moonbix mandate that players complete Know-Your-Customer (KYC) verification. This requirement is essential for users to participate in the game and claim rewards in the future. By signing up and undergoing KYC, players contribute to the growing user base on the exchange.
“Only users from qualified regions who bound their Binance account in Moonbix — the Binance telegram mini app, and complete KYC shall be eligible for any rewards,” a paragraph in the guide reads.
Looking ahead, the Moonbix game has the potential to garner intense traction. The increasing interest in the broader Play-to-Earn (P2E) and Tap-to-Earn (T2E) niches also provides tailwinds.
Read more: What Are Telegram Mini Apps? A Guide for Crypto Beginners
However, like other Telegram games, such as Catizen and Hamster Kombat, Moonbix may also be caught in the crosshairs of the ecosystem’s woes. Negativity around Telegram’s recent policy changes may affect its projects.
