Since taking office, US President Donald Trump and his family have dived headfirst into a wave of crypto-focused business ventures, briefly seeing their wealth surge on the back of these deals. But that momentum has faded.
Today, both the Trump family’s gains —and those of their most devoted supporters— have been wiped out as market volatility intensifies.
Family Crypto Empire Faces Reversal
Trump’s crypto ventures have become recognizable fixtures across the industry.
They began with the launch of a namesake meme coin, quickly followed by a nearly identical token from First Lady Melania Trump. Then came World Liberty Financial. Eric Trump also stepped in through the Bitcoin mining company Hut 8.
At this point, there’s virtually no corner of the crypto industry the presidential family hasn’t tapped into.
At their peak, the profits from these ventures were striking. Estimates differ, but an August investigation by watchdog group Accountable.US found that roughly 73% of Trump’s wealth was tied to crypto-related deals.
Everyone’s worried about how inflationary Trump’s new economic plan might be…
But it may not matter much to DJT.
His empire isn’t built on golf courses and licensing deals anymore — it’s being rebuilt on crypto.
Over the past year, the Trump family has accumulated:
– $2B+ in… pic.twitter.com/GWeBs4K2lW— Simon (@simononchain) July 2, 2025
That figure represents a sharp rise from April, when the NGO State Democracy Defenders Fund estimated that 37% of his wealth came from crypto.
That picture, however, has changed dramatically. With markets now slumping and indicators flashing red, the Trump family’s crypto gains have taken a hit.
Family Tokens and Stocks Plunge
The Trump family’s crypto portfolio has been hit across nearly every venture they touched.
Their Trump-branded memecoin reached its latest peak on November 10 at $9.49 but has since plummeted to $6.20 — a nearly 35% drop in just a few days. The family’s exact stake is unclear, but estimates suggest the drop erased about $117 million from their holdings.
Trump Media, the parent company of Trump’s social media platform Truth Social, has also suffered losses, particularly after it decided to invest $2 million worth of Bitcoin in July.
Bloomberg estimates that the value of the president’s stake in the company has dropped by roughly $800 million since September. Trump remains its largest shareholder, with his holdings placed in a trust managed by his eldest son, Donald Trump Jr.
Meanwhile, WLFI has seen its token price decline from $0.26 in early September to roughly $0.15. The decline cut Trump’s locked token value almost in half, dropping from nearly $6 billion to around $3.15 billion.
WLFI price chart over the past 90 days. Source: CoinGecko.
Even their mining venture, American Bitcoin Corp., hasn’t escaped the rout. The company was formed shortly after Trump’s inauguration in partnership with Hut 8 Corp., which took a majority stake.
Eric Trump ended up with about 7.5% of the firm, while Donald Trump Jr. secured a smaller, undisclosed portion.
The venture initially soared, valuing Eric’s stake at roughly $630 million, but as the market turned, shares fell by more than half, wiping out about $300 million from his holdings.
Market Meltdown Deepens Crypto Losses
The Trump family’s shrinking crypto fortune is just one piece of a wider market collapse that has erased more than $1 trillion in digital asset value.
The sector is facing one of its sharpest downturns in months. Major tokens are experiencing a decline, leveraged positions are unwinding, and liquidation waves are rippling through derivatives markets.
Bitcoin’s selloff has dragged altcoins and crypto-linked equities lower, highlighting how quickly momentum can reverse in a notoriously volatile industry.
Retail investors have borne much of the pain. Many piled into tokens, mining stocks, or high-profile branded projects near their highs, only to see prices crater within weeks.
The post Trump’s Crypto Empire Is Crashing — and His Followers Are Paying the Price appeared first on BeInCrypto.
