As Bitcoin rockets past $122,000, Strategy, the largest corporate holder of BTC, now holds around $31 billion in unrealized profits.
Bitcoin continues its meteoric rise, hitting a new all-time high above $122,000 on Monday, July 14. This latest surge, driven by strong inflows into Bitcoin ETFs, has propelled the cryptocurrency to levels never seen before, and with it came massive unrealized profits for institutional holders like Strategy (formerly MicroStrategy)
Bitcoin Sets New All-Time High
According to data from CoinMarketCap, the price of Bitcoin briefly peaked at $122,666, marking its all-time high. The bullish momentum has been building since July 9, powered largely by renewed interest in Bitcoin ETFs. Last Thursday alone, U.S.-based Bitcoin ETFs logged a record $1.18 billion in inflows, marking the strongest day for the products in 2025.
With Bitcoin now trading over $120,000, the company’s holdings are currently valued at $73.27 billion. This gives Strategy an eye-popping unrealized profit of $30.87 billion on its Bitcoin stash.
So far this month, Strategy has not added to its Bitcoin holdings despite soaring prices. However, founder Michael Saylor hinted at potential new purchases in a recent post on X (formerly Twitter), stating:
“Some weeks you don’t just HODL.”
Some weeks you don’t just HODL. pic.twitter.com/PXC7cE3zbq
— Michael Saylor (@saylor) July 13, 2025
This cryptic message follows Strategy’s successful $4.2 billion capital raise, suggesting the company may soon return to buying Bitcoin after a brief pause following 12 consecutive weeks of accumulation.
El Salvador Also In Massive Profit
Meanwhile, El Salvador is also celebrating significant gains. Under President Nayib Bukele, the Central American nation has accumulated 6,237 Bitcoins. The latest data from Arkham Intelligence reveals the stash is now worth over $763 million.
The nation’s holdings have nearly tripled in value, with an estimated average cost basis of $42,000 per coin. This has turned Bukele’s Bitcoin bet into one of the most profitable government investments in recent memory.
