eToro (NASDAQ: ETOR) rolled out crypto deposits in the United Arab Emirates (UAE), joining a handful of platforms in the region to let users move digital assets from external wallets and exchanges. In addition, local traders can benefit from the stock cashback program, the same one the company introduced in the UK and Europe a few weeks ago.
UAE users can now transfer nine cryptocurrencies, including Bitcoin, Ethereum, XRP, USDC, Chainlink, Aave, Uniswap, Polygon, and Fetch.ai, into their eToro Crypto Wallet before converting those holdings to US dollars for trading across the platform.
To promote the new feature, the company is offering 1% back in UAE-listed stocks on conversions, capped at $1,000 monthly through March 31, 2026.
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Doron Rosenblum, EVP Business Solutions, eToro, Source: LinkedIn
“Many younger users began investing through crypto, and are now looking for simple, seamless ways to diversify into other asset classes,” Doron Rosenblum, executive vice president of business solutions at eToro, said.
Users must opt into the program and select from a monthly list of stocks trading on the Abu Dhabi Securities Exchange or Dubai Financial Market.
Digital Assets Generate Nine-Tenths of Revenue
The UAE launch extends a broader push by eToro to funnel crypto gains into traditional markets as digital asset trading dominates company revenue. Cryptocurrency accounted for $1.91 billion of the platform’s $2.09 billion in second-quarter revenue, or 91 percent of the total. Equities and commodities brought in just $114 million during the same period.
Crypto trades jumped 49 percent year-over-year to 10.7 million transactions in July and August, with average trade size nearly doubling to $345. Traditional capital markets activity showed 3 percent growth, reaching 87.7 million equity and commodity trades with average sizes climbing 4 percent to $273.
The concentration has held steady through 2025. Crypto represented 93 percent of eToro’s $3.76 billion in first-quarter revenue before dipping slightly to 91 percent in the third quarter. Assets under administration reached $19.7 billion in August, up 77 percent from the previous year, while funded accounts grew 15 percent to 3.69 million.
Rewards Program Debuts After European Rollout
eToro first launched the stock cashback model in the UK and Europe on November 6, offering 1 percent back in British or European equities when users deposit and convert crypto to pounds or euros. The promotion runs through the same March deadline with monthly caps of £1,000 for UK customers and €1,000 for European users.
George Naddaf, Managing Director MENA eToro
The company expanded eligible cryptocurrencies beyond Bitcoin and Ethereum in both markets, adding the same seven tokens now available in the UAE. George Naddaf, managing director of eToro MENA, said more than 90 percent of UAE-based investors express confidence in the long-term performance of local companies.
“This will give UAE investors more ways to connect their crypto investments to opportunities in the local market,” he added.
eToro entered the UAE market in November 2023 after receiving approval from the Financial Services Regulatory Authority of Abu Dhabi Global Market to operate as a broker for securities, derivatives, and cryptoassets. The platform added over 30 stocks from the Abu Dhabi Securities Exchange in February 2025, representing 88 percent of the exchange’s market capitalization.
Deposits Build on Payment Partnerships
The crypto deposit feature follows eToro’s September partnership with Lean Technologies to enable instant AED bank transfers in the UAE. That integration let users link their eToro account to local banks for deposits completed in seconds without leaving the app.
Earlier in November, eToro introduced a five-dollar monthly Club subscription providing 4 percent cashback, an AI analyst tool, and higher yields on crypto staking. The company has added local currency deposit options across European markets and integrated UAE PASS for streamlined onboarding as part of its regional expansion.
Users must convert deposits within the promotion period and select stocks from eToro’s monthly list to receive the 1 percent reward, which gets added directly to trading portfolios.
