Bybit has announced planned operational and structural changes affecting users in the European Economic Area (EEA) as the company advances its regulatory compliance efforts in the region ahead of the July 1 deadline for the European Union’s Markets in Crypto-Assets (MiCA) regulation.
According to the announcement, certain services on Bybit Global will be phased out for EEA residents over time.
The exchange said users impacted by the changes will receive advance communications explaining the implementation schedule and providing guidance on managing existing and new positions. Users will retain access to assets held in custody during the transition.
Bybit said further updates will be issued as additional information becomes available and urged users to follow official communications for any account-related developments. The company added that its support team will remain available to address user inquiries during the transition.
The changes affect residents of 29 EEA countries, excluding Malta, where Bybit EU’s licenses are not currently passported.
Bybit EU launches cashback campaign
Bybit EU has launched its “Move Your Funds, Get Rewarded” campaign ahead of the MiCA transition deadline, offering incentives to attract new users to its Austria-based, MiCA-licensed crypto platform, according to a separate statement on Monday.
Under the program, eligible users can receive welcome bonuses, temporary VIP upgrades, card incentives and up to 3% annualized cashback on qualifying crypto deposits, with rewards available through July 31.
Bybit EU said the initiative supports Europe’s shift toward a unified regulatory framework for crypto assets under MiCA and reinforces the company’s strategy to expand its presence across the EEA through compliant, locally regulated operations.
“Europe is setting the foundations for a more mature and sustainable digital asset ecosystem,” Mazurka Zeng, CEO of Bybit EU, said in a statement. “As the MiCAR transition progresses, users increasingly value clarity, continuity, and platforms designed with long-term regulatory readiness in mind. Bybit EU was established to support that future and this campaign reflects our commitment to making that transition rewarding for users who choose to move their funds to a licensed platform.”
