Binance is not the first to bring up the idea of a super app. Coinbase CEO Brian Armstrong said his platform envisioned eventually becoming a “super app” in 2023, like Chinese tech giant Tencent’s WeChat, currently the largest in such app the world with 1.4 billion users. In 2025, Armstrong reiterated Coinbase’s long-term goal to be a financial super app, offering crypto alongside many other financial services.
Jan’s comments come as banks and payment firms increasingly embrace stablecoins as settlement infrastructure rather than simply a crypto trading tool and financial institutions expand their digital asset strategies.
Binance, Jan said, has spent the past year expanding beyond the trading services it currently offers, adding products such as tokenized stocks, exchange-traded funds, and other financial services. Jan said those products are part of a broader effort to build a single platform where users can trade, make payments and access financial products without leaving the Binance ecosystem.
“I think a lot of the Binance employees and myself included keep most of our assets on the exchange because we could do whatever we need,” he added. “I could make payments, I could use my debit card to spend whatever I need wherever I want.”
