Animoca Brands is a global digital assets leader building blockchain and tokenized assets to advance the future of Web3 innovation. Animoca Brands has announced its strategic partnership with GROW Investment Group (“GROW”), a leading investment and asset management platform in China, backed by Julius Baer.
We have entered into a term sheet with GROW Investment Group (“GROW”), China’s leading investment and asset management platform backed by @juliusbaer.
Under the term sheet, Animoca Brands will enter into a strategic partnership with GROW and make an equity investment in GROW… pic.twitter.com/KheuutlMrk
— Animoca Brands (@animocabrands) December 16, 2025
With the passage of time, GROW changes its name to GROW Digital Wealth (“GDW”). The primary objective of this landmark partnership is to bridge the Gap Between Crypto finance and traditional finance investment products, particularly for family offices and Ultra-high-net-worth individuals. Animoca Brands has revealed this news through its official social media X account.
GDW Set to Become Asia’s Bridge between Crypto Assets and Traditional Finance
The main aim of this history-making partnership is to serve family offices and ultra-high-net-worth clients with advanced technology by enabling independent financial advisors (IFAs). Furthermore, GDW has different types of licenses that are issued by the Hong Kong Securities and Futures Commission, such as Type 1, which deals in securities, Type 4 deals with advising on securities, and Type 9 deals with asset management.
All these facilities are purely for Asia and its parts with a fully systematic, advanced wealth-management operating system. And the products are designed for family offices and ultra-high-net-worth clients. Animoca Brands and GROW will utilize their specialties, such as introducing crypto assets,
Including RWAs and curated investment products, to GDW, respectively. After that, IFAs will be able to facilitate their clients with both crypto and traditional finance products through GDW’s institutional and compliant-grade platform.
Animoca Brands and GROW Enter China’s Trillion-Yuan Asset Management Market
The unification of Animoca Brands and GROW would enter into the developing asset management market in China, which has a prominent figure of almost 3 million high-net-worth individuals with exceptional CNY127 trillion. Moreover, both partners plan to educate the investors about the expansion of traditional and decentralized finance (DeFi).
Alan Lau, chief business officer of Animoca Brands, gave a statement: “Hong Kong is emerging as an important hub for regulated digital asset activity in Asia. By partnering with GROW, we aim to connect our Web3 and RWA initiatives with a licensed wealth management platform to further expand access to digital assets.”
At the same time, William Ma, founding partner and global chief investment officer of GROW, responds. He said, “We believe the world of wealth management is on the cusp of drastic change, with decentralization and disintermediation being too disruptive, powerful forces. The successful wealth management models of the near future will be those that combine the best of both traditional and digital offerings, with the strongest alignment of interest to clients through technology.”
