KuCoin has introduced direct crypto payments via Mastercard’s global network, enabling eligible Australian users to make everyday crypto purchases. The crypto platform has partnered with Immersve to enable crypto-backed spending at merchants that accept Mastercard, including on Google Play and Apple Pay.
KuCoin says the initiative advances its commitment to trust-first infrastructure and the real-world utility of digital assets. $USDC can be used through the integration to fund everyday purchases in real time at the point of sale. The service supports 37 $USDC pairs, and digital assets are converted to fiat currency at checkout before the Mastercard settlements.
Meanwhile, KuCoin continues to invest in resilient infrastructure to strengthen security, transparency, and compliance for users and partners, while expanding real-world crypto usage. The initiative focuses on accountability to reinforce confidence in the digital assets ecosystem.
KuCoin CEO says initiative increases Mastercard acceptance in Australia
BC Wong, the CEO of KuCoin, has claimed that the partnership increases Mastercard acceptance among Australian users. The initiative makes digital assets useful in the real world by providing secure rails, ensuring user-first protections, and clear compliance standards.
Wong also discloses that the launched product builds on KuCoin’s AUSTRAC DCE registration, reflecting the company’s commitment to responsible innovation. The solution empowers users to spend their assets easily as crypto becomes an everyday utility within global finance.
James Pinch, the Australian Managing Director of KuCoin, has also noted that utility is the turning point for digital asset adoption among everyday users in a fast-moving market like Australia. He adds that KuCard helps connect digital assets to real commerce through a familiar Mastercard payment experience. The card further supports broader adoption while reinforcing the importance of governance and responsible innovation.
“Australia is a fast-moving market for digital asset adoption. For everyday users, utility is the turning point.”
–James Pinch, Australian Managing Director of KuCoin
Jerom Faury, the CEO of Immersve, also believes that collaborating with Mastercard and KuCoin is a major step toward mainstream adoption of digital assets for everyday purchases. He notes that Immersve is building the bridges between Web3 and traditional finance on a global scale that enable individuals to spend crypto everywhere Mastercard is accepted. He calls it a “game-changer for everyone.”
Senior Mastercard VP says initiative pushes crypto utility boundaries
Christina Rau, the senior vice president of digital commercialization of Mastercard, noted that the partnership with KuCoin and Immersve reflects his company’s ongoing commitment to responsible innovation in the Web3 space. He emphasizes that this collaboration helps make digital assets truly usable in everyday life by enabling the safe and compliant spending of digital assets at scale.
KuCoin is rolling out the new product in Australia, where users can earn up to 2% cashback on transactions depending on their VIP tier and trading volume. However, the product is currently virtual-only, meaning there is no physical card or ATM access at this stage. However, the move marks a major step in the practical application of crypto in Australia. It positions KuCoin as a direct competitor to other local payment service providers, such as CoinJar.
Meanwhile, Axis One Markets Pty Ltd is authorized to provide certain financial services in respect of KuCard on behalf of Immersve. KuCard is issued solely by Immersve, which is also responsible for all associated disclosures and obligations under the Australian financial services license. However, the services are limited to the scope of the Corporate Authorized Representative agreement between Axis and Immersve.
However, Immersve has distanced itself from the financial services and products issued by Echuca Trading Pty Ltd. The company advises users to read the relevant Product Disclosure Statement (PDS), Financial Services Guide (FSG), Target Market Determination (TMD), and any other disclosure documents before using such financial products or services. Immersve also aims to ensure adherence to local anti-money laundering (AML) and counter-terrorism financing (CTF) standards.
