Google unveiled the Pixel 10 lineup on Wednesday at its annual Made by Google event, rolling out four new phones alongside a smartwatch, earbuds, and a smart home assistant.
Each device leans on on-device artificial intelligence to power features from messaging to photography.
While the star-studded event included guests like Jimmy Fallon, Steph Curry, and the Jonas Brothers, the main star was the Pixel 10 family, which includes four models—the Pixel 10, 10 Pro, 10 Pro XL, and 10 Pro Fold—all running on Google’s new Tensor G5 chip.
The processor powers Gemini Nano, a lighter version of the company’s AI model that runs directly on the device and enables more than 20 generative tools without relying on the cloud.
New AI features
The upgrades reflect Google’s broader push to weave Gemini AI into every product, a strategy it ramped up last year with sweeping updates to Search, Images, and Google Meet.
“We’ve been building toward this universal AI assistant with Gemini,” Google Senior VP of Platforms and Devices Rick Osterloh said during the event. “The assistant has to be personal and intelligent enough to understand you and your context. And it has to be agentic, meaning it can take action for you under your direction.”
On the Pixel 10, that shows up in nine new AI-powered tools.
Magic Cue pulls context from Gmail, Calendar, and other apps during calls and messages. Voice Translate handles real-time translations in 12 languages, replicating each speaker’s voice. Call Screen expands with Take a Message, which generates transcripts for missed calls and suggests follow-ups.
Google is also embedding AI into everyday habits. Pixel Journal offers reflection prompts, Gboard can rewrite texts in different tones, Recorder turns hummed melodies into music, and NotebookLM links screenshots and transcripts into a searchable notebook.
Gemini Live adds visual help by analyzing the camera or screen and is tied into Google apps, including Calendar, Keep, and Tasks, with Messages and Maps support on the way. Its updated voice model sounds more natural and lets users adjust speed, tone, and accents.
The Google Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL will begin shipping on August 28th. Pre-orders for these models are open now. The Pixel 10 Pro Fold will be available for pre-order on August 20th, with shipping starting on October 9th.
The timing matters: Apple has delayed its own “Apple Intelligence” features into 2026, giving Google a chance to win consumers with AI functions that actually ship.
Gemini for Home
Google is also extending its AI push beyond phones—starting with the home, introducing Gemini for Home, a new voice assistant set to replace Google Assistant in Nest devices.
Rolling out in October with free and paid tiers, it’s designed to handle more complex commands and respond in natural conversation.
Pixel 10 Phones
The Pixel 10 lineup spans four price points: $799 for the Pixel 10, $999 for the 10 Pro, $1,199 for the Pro XL, and $1,799 for the Pro Fold.
The Pixel 10 is the base model with a 6.3-inch display, standard triple-lens camera, and 12GB of RAM. The Pixel 10 Pro upgrades to a sharper LTPO screen, a more advanced camera system with 100x zoom, and 16GB of RAM.
The Pro Fold adds a foldable 8-inch inner display, an extra selfie camera, and the highest price tag in the lineup. Google says its new hinge is twice as durable, though it hasn’t released test data to back the claim.
Preorders are open now. The Pixel 10, 10 Pro, and 10 Pro XL ship Aug. 28. The Pro Fold launches Oct. 9.
Pixel Watch 4 and Buds 2a
The Pixel Watch 4, powered by Tensor G5, uses Fitbit integration for AI-based workout and wellness coaching.
The $129 Pixel Buds 2a and $229 Pixel Buds Pro 2 offer adaptive audio, Gemini integration, noise cancellation, and real-time translation.
