eToro (Nasdaq: ETOR) is localising its offerings in Australia by launching AUD accounts, interest on AUD cash holdings, direct crypto deposits, and recurring investments. The platform will also add over 200 more ASX-listed stocks.
Furthermore, the US-listed company will integrate Spaceship, the investment app it acquired last year, directly into its main application. It will also offer an open banking solution to enable instant bank transfers without leaving the eToro app.
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eToro’s Focus on Australia Becomes Prominent
“As we work to enhance our presence and offerings in Australia, our goal is to provide users with the best possible investing and money management experience,” said Robert Francis, Managing Director at eToro Australia. “This includes access to a variety of global products as well as features specifically designed to meet the needs of Australian investors.”
Robert Francis, Managing Director of eToro Australia, Source: LinkedIn
The localisation of services clearly indicates eToro’s plans to expand its footprint in Australia.
Although the UK and Europe remain eToro’s largest markets, with around 70 per cent of funded client accounts in these regions, between 16 per cent and 20 per cent of active funded accounts are in the Asia-Pacific, including Australia.
In the second quarter of 2025, the Nasdaq-listed platform generated $210 million in revenue, which it calls “net contribution”, with an adjusted net income of $54.2 million. It ended the quarter with 3.63 million funded accounts and $17.5 billion in assets under administration.
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Capturing the Aussie Market
eToro entered Australia in 2016 and bolstered its presence in the country last year by buying Spaceship for AUD 80 million. At the time of acquisition, the Australian investment app had over 200,000 clients and managed more than AUD 1.5 billion in assets through its superannuation funds and managed investment portfolios.
“Australian investors are unique and, as such, deserve specific products to fit their individual goals and investing strategies,” Francis added. “This is a key market for eToro.”
The company’s latest announcement further explained that Australian users of the app will receive discounts on currency conversions between AUD and USD when buying USD-traded assets. Conversion fees will start at 0.75 per cent and can be reduced to 0.15 per cent depending on the user’s eToro Club tier.
Australian users can also deposit BTC, ETH, USDC, and XRP from external wallets to eToro and convert them to AUD.
eToro is also expanding its crypto offerings in other regions. Last month, the platform introduced staking in the US with Ethereum (ETH), Cardano (ADA), and Solana (SOL), with plans to add more assets later. It also added instant AED funding with Middle Eastern users in mind.
