When Fortune launched its first-ever Crypto 100 ranking, 21Shares made the list, underscoring how the firm has quietly built one of the most extensive crypto ETP catalogs in the market. The inclusion in the Fortune Crypto 100 21Shares ranking signals more than a branding win. It points to a broader shift in how digital assets are being viewed across finance.
21Shares was recognized in the inaugural Fortune Crypto 100 under the Digital Assets and ETFs category. That matters because Fortune designed the ranking to highlight firms shaping the digital asset ecosystem through innovation, influence, scale, and staying power. In a first edition, the recognition carries extra weight because there is no earlier list to compare it with.
For 21Shares, the timing also lines up with a major product push in the United States, where the company sees significant room for growth. As a result, the 21Shares crypto ETPs recognition reflects both the firm’s current position and its ambitions in the digital asset investment US market.
Why Fortune Crypto 100 matters for 21Shares
Being named in a first-ever ranking is more than a PR moment. It places 21Shares among the companies Fortune sees as helping define this market rather than simply participating in it.
Duncan Moir, President of 21Shares, said the recognition reflects the company’s focus on product innovation and operational excellence, especially in the U.S. market. “We have focused our efforts on product innovation and operational excellence, particularly in the U.S. market where we still see significant potential for the adoption of digital assets,” he said. “This distinction is a major recognition of this commitment and reflects the ongoing work of our teams to provide investors with privileged access to the digital assets they wish to hold.”
In practice, that framing ties the Fortune Crypto 100 21Shares inclusion to a larger strategic story. The company is not just growing its lineup; it is trying to position itself as a long-term infrastructure player in crypto investing.
21Shares crypto ETPs recognition and global scale
More than 60 crypto ETPs worldwide
21Shares’ global footprint is substantial. The firm currently has more than 60 crypto ETPs listed on international markets, covering a wide range of digital assets and investment approaches. That scale puts it in a category of its own among crypto-focused ETP issuers.
For investors, that breadth can matter in a practical way. A larger product shelf gives them more targeted exposure, whether they want a single-asset product, a diversified index, or a more active strategy, without changing platforms or custody arrangements.
15 US launches, including THYP
The United States has become a central focus for 21Shares, and the company has moved quickly. It has launched 15 ETPs for American investors, spanning single-asset strategies, diversified indices, leveraged products, and actively managed funds. That mix shows a clear effort to serve investors at different stages of comfort with crypto exposure.
The standout among those launches is THYP, the 21Shares Hyperliquid ETF. It is the first ETF in the United States to offer spot exposure to the $HYPE token, making it a notable entry in the Hyperliquid ETF THYP category and a first for American investors seeking that specific exposure.
Spot exposure means the ETF holds the underlying asset directly, rather than using futures contracts or other derivatives. For investors who want access to the $HYPE token without opening a crypto exchange account, THYP offers a regulated and familiar route.
Digital assets and portfolio diversification
The Fortune ranking arrives at a time when the case for digital assets in mainstream portfolios is becoming more established. Stephen Coltman, Head of Macro Economic Strategy at 21Shares, said digital assets are now considered a legitimate component of a diversified investment portfolio and are increasingly watched in the global macroeconomic environment.
That view frames crypto less as a short-term speculation and more as part of a broader allocation discussion. According to Coltman, crypto ETPs help investors access those assets through a familiar structure that is easier to integrate into a portfolio and can help them prepare for macroeconomic uncertainties.
That structure is central to the company’s pitch. For investors used to equities and funds, an ETP can serve as an on-ramp that avoids the need for new accounts, crypto wallets, or unfamiliar custody setups. Because of this, crypto ETPs have become one of the clearest bridges between traditional markets and digital assets.
Looking ahead, Moir said 21Shares intends to “continue playing a leading role in the development of this asset class through an expanding offering of accessible crypto ETFs.” With more than 60 crypto ETPs globally and 15 in the U.S., the company’s next product moves will likely remain closely watched.
FAQ
What is the significance of 21Shares’ inclusion in Fortune Crypto 100?
21Shares was featured in the inaugural edition of Fortune’s Crypto 100 ranking under the “Digital Assets and ETFs” category. Fortune designed the list to recognize companies shaping the digital asset ecosystem through innovation, influence, scale, and long-term staying power, so the inclusion is a notable marker of industry standing.
What makes the THYP ETF unique in the US market?
THYP, the 21Shares Hyperliquid ETF, is the first ETF in the United States to offer spot exposure to the $HYPE token. Unlike futures-based products, spot exposure means the ETF directly holds the underlying asset.
How extensive is 21Shares’ product offering globally and in the US?
21Shares has more than 60 crypto ETPs listed on international markets. In the United States, the company has launched 15 ETPs covering single-asset strategies, diversified indices, leveraged products, and actively managed funds.
What is 21Shares’ strategy for future crypto ETF offerings?
The company has said it wants to continue expanding its lineup of accessible crypto ETFs while maintaining its focus on product innovation and operational excellence, particularly in the U.S. market.
How does 21Shares view digital assets in investment portfolios?
According to Stephen Coltman, Head of Macro Economic Strategy at 21Shares, digital assets are increasingly seen as a legitimate component of diversified portfolios. He also said crypto ETPs can help investors access that exposure through a familiar, easy-to-integrate investment vehicle.
