- The VeBetter platform of VeChain reported more than 20 million real-life activities through fitness, sustainability, and lifestyle applications.
- Apps like Mugshot and BYB reward daily users with reusable mugs or physical activity verified on-chain using smart devices.
VeChain’s VeBetter platform has registered more than 20 million real-life engagements, marking a significant shift in blockchain applications beyond speculative markets. VeBetter enables developers and brands to introduce apps that reward specific behaviors, including reusing mugs, exercising, or purchasing healthy groceries.
“Crypto never needed a “killer app.” It needed useful ones. Ones that make life a little better, a little healthier, a little more connected.” — from @CoinDesk
Over 20 million of actions have already been recorded on VeBetter, across a growing ecosystem of apps that bridge… pic.twitter.com/yuAKBSkXrv
— VeChain (@vechainofficial) July 17, 2025
The model incorporates blockchain, AI, mobile technology, and IoT to identify user activities with the help of sensors and intelligent devices. Such verification eliminates fraud but maintains the integrity of data. Users do not have to learn or understand how crypto mechanics work – the blockchain layer remains invisible.
The model features apps such as Mugshot, which has now exceeded 1 million users and logged 14 million actions, and Build Your Body (BYB), a fitness app that has received UFC support. Greencart, a sustainable grocery rewards platform, has also crossed over 1 million users. There are now more than 35 active apps by categories, including exercise, food, wellness, and sustainability.
From Supply Chain to Consumer Incentives
VeChain originally gained prominence through its enterprise supply chain-related alliances with Walmart China, DNV, and PwC. These partnerships still exist. However, the project’s 2025 plans now encompass the infrastructure for consumer-facing applications, which utilize tokenized incentives to stimulate real-world behavior.
VeBetter is not a test platform. It is governed by DAO and shares a common treasury that supports projects without the support of a centralized entity. Brands and developers use this treasury to release apps that already have built-in trust, user communities, and reward systems.
Instead of being dependent on risky tokenomics, VeBetter apps reward healthy behavior with provable value to people and entire ecosystems. These verified activities can be tokenized and used in a loyalty program, ESG reporting, and financial reporting.
As we previously reported, VeChain recently launched the StarGate staking platform as part of its bigger rebranding and “Renaissance” upgrade. Unlike the conventional passive staking, this new system involves locking the VET tokens to produce unique NFTs representing their staked resources. Unlike tokens representing VTHO, these NFTs will enable users to exercise governance rights and deploy validators to switch staking into a more active and engaging experience.
Vechain Price Analysis
VeChain (VET) is currently trading at $0.027, a 6.67% growth in the last 24 hours, and an 11% increase in the last seven days. The daily trading volume has increased by 59%, indicating increased investor interest.
Analyst Michaël van de Poppe noted on X that VET keeps showing a “massively strong support,” amid the overall market volatility. He added that the current token price is the same as last year, despite these myriad changes within the VeChain ecosystem.
$VET holds onto a massively strong support.
The valuation of #VeChain is similar to the valuation exactly a year ago.
However, so much has changed in the past 12 months, as recently they announced their Stargate Staking program which should have a positive impact on price.
Why?… pic.twitter.com/i9NKTrKFiH— Michaël van de Poppe (@CryptoMichNL) July 17, 2025
The weekly chart of Van de Poppe shows a double bottom structure developed in the last few months, a classic bullish reversal formation. In the past, VeChain has experienced significant rallies that have started at these price levels, with the last one hitting a high of 1.618 Fibonacci extension at $0.084. The existing price structure is similar to those preceding surges, increasing the bullish projection.
