Top 5 Projects Building on Internet Capital Markets

Internet capital markets offer a new way for projects to launch and raise funding without traditional hurdles. In this guide, we cover some of the top internet capital markets projects and how to stay safe when navigating this new sector in 2025.

Top internet capital markets projects

Internet capital markets are the latest trend in crypto. Here are some of the top projects you should know about.

1. Launch Coin on Believe (LAUNCHCOIN)

Launch Coin on Believe (LAUNCHCOIN) is the native token of the Believe platform, a web3-based social finance (SocialFi) platform built on the Solana blockchain. This is the platform that set off the internet capital markets proverbial arms race.

Launchcoin and the Believe app’s primary purpose is to allow anyone to create and launch their own tokens instantly by posting on X (formerly Twitter). The platform shifts fundraising and launches away from centralized, gate-kept models to a more open and egalitarian approach.

How do Launchcoin and Believe work?

Believe operates similarly to token creation platforms like Pump.fun, where you can launch new tokens by providing basic details like name, ticker symbol, and an image.

Likewise, Believe users can launch a new token by posting on X, tagging @launchcoin, and including their desired token ticker and name (e.g., $TICKER Name). The Believe platform automates the entire token creation process. It mints the new token and provides a shareable link.

2. Jelly-My-Jelly (JELLYJELLY)

JellyJelly is a short-form video-based social media platform that lets you share clips from video chats. The platform utilizes AI to automatically caption and summarize videos, with options for exporting to social media.

JellyJelly enables you to create shareable videos from casual conversation. It’s designed to make it easy to create short, shareable content, such as micro-podcasts, from everyday chats. You earn rewards in the native token, Jelly-My-Jelly (JELLYJELLY), for posting.

Jelly-My-Jelly (JELLYJELLY): CoinGecko

How does JellyJelly work?

1. Similar to starting a FaceTime call, you can begin a video chat with friends or collaborators directly in the JellyJelly app. You can also use the in-person dual video chat feature if meeting face-to-face.
2. During or after your chat, select the parts of the video you want to share. JellyJelly automatically saves these clips for you.
3. The app uses AI to caption, summarize, and transcribe your clips. No manual editing or filters are required.
4. With one tap, you can post your video clips (called Jellies) to the JellyJelly feed for discovery, or export them to other social platforms like TikTok, Instagram, or X.

3. Creator Buddy (BUDDY)

Creator Buddy is a tool for helping content creators, marketers, and businesses rapidly grow their presence on X. Its core purpose is to help users create better content, increase engagement, and grow their audience by leveraging AI and>

Creator Buddy (BUDDY): CoinGecko

Creator Buddy offers personalized feedback on your posts. It analyzes your entire content history to find what works, optimal posting times, trending topics, and calls to action. The AI coach helps you create your content in a way that increases engagement and audience growth.

The platform evaluates your posts on multiple metrics, scores them, and suggests specific changes to improve your performance on X. It also provides alternative versions of your posts optimized for virality.

Popular social media personality Alex Finn developed Creator Buddy. He built the tool based on his own experience growing his social media account from 0 to 260,000 followers in three years. The tool incorporates the systems and strategies he used, which are enhanced with AI. Some of the features it offers help you to:

• Identify who to engage with
• Track reply metrics
• Build relationships with top creators

How does Creator Buddy work?

Creator Buddy integrates with your X account. Here is how it works:

• Create content: Use AI to create posts that are designed to go viral.
• Analyze content with AI: Use an AI content coach to get feedback on your content.
• Engage to grow your account: Reply to and engage with posts to boost your content and grow.

4. Yapper (YAPPER)

Yapper is a platform that creates deepfakes using AI. It generates hyper-realistic, lip-synced videos using custom scripts and existing video footage.

Users can upload their own videos or choose one from the library and enter or generate a script. After this, Yapper’s AI will produce a video where the subject appears to speak the new lines lip-synced and voice-matched to the script.

Yapper (Yapper) price: CoinGecko

How does Yapper work?

1. Users start by uploading a video or selecting one from the library that features a person speaking or making facial movements.
2. The user writes or generates the text they want the video subject to say.
3. The platform then uses AI models, often based on deep learning techniques like generative adversarial networks (GANs) to analyze the facial movements in the original video and then modify the mouth, lips, and expressions to match the new script.

5. Dupe (DUPE)

Dupe.com is a free online shopping tool to help you find affordable alternatives (known as dupes) to expensive furniture, electronics, and fashion items. The platform uses image recognition and search technology to identify similar products across thousands of retailers, often finding lookalike items that cost up to 90% less than high-end versions.

Nikita Bier and Bobby Ghoshal built the platform in 2024 to make fashionable products accessible to everyone. Dupe (DUPE) is the platform’s native crypto token.

Dupe (DUPE) price: CoinGecko

Dupe.com is ideal for bargain-hunters, home decorators, fashion enthusiasts, and anyone looking to achieve a high-end look without the high price tag. It’s especially useful for trend-driven purchases.

How does Dupe work?

• Search using an Image: Upload a photo of any item you like, and Dupe.com’s search function will find similar, lower-priced alternatives.
• Paste a product URL: Copy and paste the URL of a product into Dupe.com’s search bar, and it will retrieve alternative options at lower prices.
• Dupe URL trick: Add “dupe.com/” in front of any product page URL (e.g., dupe.com/https://expensive-store.com/product) to instantly see cheaper alternatives for that item.
• Browser extension and app: Install the Dupe.com browser extension or mobile app for easy access to Dupe while browsing any online store.

What are internet capital markets (ICM)?

Internet capital markets (ICM) are a new funding model in crypto that allows anyone to turn internet-native ideas — such as apps, websites, memes, or community-driven projects — into tradable digital assets by creating tokens linked to those concepts.

This model lets creators and backers invest in and trade tokens that represent these ideas, bypassing traditional financial gatekeepers like banks, brokers, and regulatory bodies. Some of the key characteristics of this niche sector of crypto are:

• Open access: Anyone can create or invest in tokens without needing accreditation or going through complex legal processes, making capital formation faster, cheaper, and more accessible globally.
• No intermediaries: Projects and investors interact directly, with no banks or brokers involved.
• Tokenization of Ideas: Not limited to traditional businesses, ICM allows the tokenization of virtually any internet concept, from memes to social platforms.

Where to find internet capital markets projects?

Inspired by the philosophical underpinnings laid out by Anatoly Yakovenko and popularized by voices like Kyle Samani, Solana has become the dominant platform for internet capital markets projects, due to its optimized user-experience.

When you say you want to build a decentralized NASDAQ, what are you actually saying? You’re saying we want to build a product or a system where trading is easy, price discovery is optimal, and the UX for both the people who’s supplying the liquidity and also people who are trading is optimized.

Mert Mumtaz, Helius founder: YouTube

It’s no wonder that most apps that were early on in the ICM craze are also on Solana. Here are some of the most popular platforms for finding or launching ICM projects:

• Believe: This one we covered earlier — the Solana-based platform lets anyone turn ideas, apps, or internet projects into tradable tokens by simply posting on X (Twitter) and tagging @launchcoin.
• Pump.fun: An easy-to-use Solana-based launchpad enabling anyone to create and trade meme coins in under a minute with no technical expertise required.
• dev.fun: A web3 developer platform that lets anyone create applications from a description and links it to a Pump.fun token.

How to stay safe navigating ICM projects

ICM tokens have drawn many criticisms and parallels to meme coins, which are typically seen as extractive. Therefore, it is important to remain cautious of any internet capital markets projects, as nascent trends are often laden with scams and exploitative mechanics. Check for:

• Public founders: Many scammers choose to remain anonymous to avoid any legal accountability. While the crypto ethos does promote anonymity, this does not mean that it has to come at the cost of users, especially when money is involved.
• Proof of concept: ICM projects should at least have a proof of concept. The main draw of ICM projects is that they raise funding for real projects. Without a project, launching tokens is tantamount to creating meme coins, which have no utility.
• Social channels: Be wary of any conversations in private, encrypted, or disappearing chat platforms—especially if they ask for funds or offer investment opportunities. These environments are often used to avoid accountability.
• Verify platforms: Avoid connecting your wallet to unfamiliar sites without double-checking the URL and verifying the source. Malicious sites can mimic legitimate projects to trick users into signing harmful transactions or draining assets.

A new frontier for funding

The top internet capital markets projects offer a wide range of use cases, from social and SEO to retail. This new frontier represents an exciting development and opportunity for both founders and would-be investors. However, as with any new crypto trend, it’s important that if you want to get involved with this niche field of funding, you take precautions, including isolating wallets, verifying sources, and doing your own research.