Reebok is stepping into the future of fashion with the launch of “Reebok Impact,” a groundbreaking AI experience created in collaboration with Futureverse, a leader in AI and the metaverse. Through “Reebok Impact,” sneaker enthusiasts can transform their favorite photo memories into custom digital sneakers, crafted in real-time by Futureverse’s AI.
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To participate, users simply send their photo memories via Instagram DM to @reebokimpact. The AI will then design a personalized sneaker inspired by the colors and style of the image.
Users can select from iconic Reebok models like the Pump, Classic Leather, or Club C, and customize their digital sneaker with AI-generated art. Each digital sneaker incorporates the original photo memory into its design, symbolizing the impact of the memory on the wearer’s soul.
The experience allows for up to four digital sneaker creations, which can be shared or purchased as game-ready files compatible with platforms like Unreal Editor for Fortnite (UEFN) and Roblox. Additionally, these digital sneakers will be interoperable with various virtual experiences, including the upcoming AAA MMO game OPEN.
“We are thrilled to announce the launch of Reebok Impact, which marks an important milestone in our commitment to innovation and technology. We are excited to partner with Futureverse to explore new and engaging ways to bring our brand’s ethos to a wider audience. Through Reebok Impact, we look forward to revolutionizing the digital fashion landscape and providing our customers with a unique and immersive experience.”
Todd Krinsky, CEO of Reebok
This launch marks the first of many collaborations between Reebok and Futureverse, aimed at creating cutting-edge AI, web3, blockchain-based gaming, and metaverse experiences. As the popularity of avatar wearables continues to grow, Reebok and Futureverse are at the forefront of shaping the future of fashion and consumer interaction.
“We couldn’t be prouder to introduce this initial experience as part of our long-term partnership with Reebok. Together we’ve pushed the boundaries of both personal expression with the exemplification of life imitating art and art imitating life. Leveraging AI creates an easy-to-navigate user experience that meets sneaker fans where they are. The future of fashion has arrived, and this is only the beginning,” said Shara Senderoff and Aaron McDonald, Co-Founders of Futureverse.
For those eager to create their own Reebok Impact, visit @reebokimpact on social media for more information and to get started on your personalized digital sneaker journey.
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About Futureverse
Futureverse is a leader in revolutionary AI and metaverse technologies, focusing on building the infrastructure for the open metaverse. With strategic partnerships with leading brands and organizations, Futureverse is shaping the future of digital collectibles and immersive experiences.
About Reebok
Reebok is an iconic sports culture brand with a rich heritage dating back to 1895. Committed to innovation and pushing the boundaries of athletic footwear, Reebok offers high-quality, modern styles for every occasion, empowering athletes to reach their full potential.
