SoFi Technologies (NASDAQ: SOFI) is drawing attention after recording a notable insider purchase by the company’s top executive, signalling renewed confidence in the firm’s outlook.
According to filings, CEO Anthony Noto acquired 28,900 shares of SoFi stock on March 17 at a weighted average price of $17.32.
The transaction amounts to roughly $500,000 and was executed across multiple trades within a price range of approximately $17.25 to $17.34 per share.
Following the purchase, Noto’s total beneficial ownership rose to over 11.7 million shares, reinforcing his already significant exposure to the company.
It’s worth noting that insider buying of this scale is often interpreted by investors as a bullish signal, suggesting that executives see undervaluation or strong future growth potential.
The move is particularly notable given SoFi’s institutional backing. In this line, investment giant BlackRock currently holds about 69.1 million shares in the company, valued at approximately $1.81 billion.
This positions BlackRock as one of the largest stakeholders, amplifying the importance of insider sentiment in shaping broader market perception.
SOFI stock struggles
Notably, the SOFI stock has struggled in 2026 despite being backed by strong fundamentals. As of press time, the stock was trading at $17, up almost 3% for the day, while year-to-date, SoFi has plunged over 30%.
Meanwhile, on March 17, shares dipped after short-seller Muddy Waters released a critical report. SoFi swiftly rejected the claims as “factually inaccurate and misleading” and said it is exploring potential legal action.
The 2026 decline comes despite the company reporting record-breaking financial results for the fourth quarter of 2025 while outlining ambitious growth and profitability targets for the year ahead.
In Q4 2025, SoFi posted adjusted net revenue of $1.01 billion, up 37% year-over-year and marking its first-ever $1 billion quarter.
At the same time, the company has deepened its fintech credentials with an enhanced partnership with Mastercard, enabling its fully reserved SoFiUSD stablecoin as a settlement option across Mastercard’s global payments network.
Additionally, SoFi Bank plans to settle its own Mastercard transactions in the stablecoin, while Galileo (SoFi’s tech platform) will offer the capability to issuing bank clients. The move positions SoFi at the intersection of traditional finance and blockchain-enabled payments.
