Paris – Printemps, the iconic department store chain, has partnered with Binance, the world’s leading cryptocurrency exchange, and Lyzi, a fintech innovator in crypto payments, to become the first department store network in France to accept cryptocurrency payments. This collaboration opens up a seamless shopping experience for crypto users across Printemps’ 20 stores nationwide.
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Thanks to this strategic partnership, over 6.5 million French cryptocurrency users can now make purchases using Bitcoin, Ethereum, and other popular digital assets like USDC and EURI at any Printemps store.
The integration of Binance Pay and Lyzi’s platform provides customers with flexibility and speed when paying for premium fashion, beauty, and lifestyle products.
“We are proud to be the first department store network in France to offer this option to our local and international customers. By partnering with Binance and Lyzi, we are enhancing our customers’ shopping experience and adapting our services to the needs of today’s modern and connected consumers with the latest Web3 solutions.”
Emmanuel Suissa, Chief Partnership Officer of Printemps
A New Way to Shop: Fast, Secure, and Easy
With the launch of crypto payments, customers can simply scan a QR code at checkout via the Binance app, select their preferred cryptocurrency, and confirm the transaction. The process is quick, secure, and user-friendly, completing in just seconds.
By utilizing Binance Pay and Lyzi’s platform, the system automatically converts cryptocurrency into euros, ensuring a stable and seamless transaction for both customers and retailers. This technology shields Printemps from crypto volatility, offering a smooth checkout experience.
The Power Behind the Transformation
Binance, with over 240 million global users, continues to drive the evolution of the crypto ecosystem. Through Binance Pay, integrated by Lyzi, users can pay without fees at over 100,000 retail locations worldwide, with funds settled within 24 to 48 hours.
David Princay, CEO of Binance France, highlighted the significance of this partnership:
“This collaboration shows how traditional retail and cutting-edge financial solutions can work together to offer a superior shopping experience. We’re proud to support Printemps in this forward-thinking initiative.”
David Princay, CEO of Binance France
Damien Patureaux, CEO of Lyzi, echoed this sentiment: “This partnership reinforces Printemps’ commitment to innovation and positions them at the forefront of the future of retail payments. It’s a huge step forward in serving today’s digital-first consumers.”
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About Printemps
Established in 1865, Printemps is a French retail institution known for its premium fashion, beauty, and lifestyle offerings. The brand operates 20 department stores in France and has become a leader in omnichannel retail, with a commitment to service excellence and innovation.
About Binance
Binance is the world’s largest cryptocurrency exchange, serving over 230 million users globally. Offering a diverse portfolio of over 430 cryptocurrencies, Binance continues to lead in the blockchain ecosystem, providing tools like Binance Pay to simplify crypto transactions for everyday consumers.
About Lyzi
Lyzi, a French fintech founded in 2022, specializes in enabling crypto payments at physical retail locations. With its solutions already deployed in over 100,000 points of sale, Lyzi connects merchants with the growing demand for digital asset transactions.
This collaboration between Printemps, Binance, and Lyzi marks a major leap in the convergence of traditional retail and digital finance, providing consumers with an innovative and seamless shopping experience.
