Klarna Bank, a Swedish fintech company known for its Buy Now, Pay Later service plans to embrace cryptocurrency after previously criticizing it.
Klarna’s CEO Sebastian Siemiatkowski made the announcement about that the firm plans to embrace cryptocurrency. The announcement came as the fintech prepares for an initial public offering and business expansion in the US.
Klarna Bank explores crypto to increase its fintech offering
Klarna Bank CEO Sebastian Siemiatkowski has been vocal about his skepticism of crypto in the past, arguing that high transaction fees make it unsuitable for commerce. He has even dismissed digital currencies as a “decentralized ponzi.”
Siemiatkowski recently made a tweet saying “Ok. I give up. Klarna and me will embrace crypto.”
Ok. I give up. Klarna and me will embrace crypto! More to come
Yes I know! This post will get a huge sigh and 2 views 😂
But it still feels historic. Last large fintech in the world to embrace it. Someone had to be last. And that’s a milestone as well of some sort… 🥳
— Sebastian Siemiatkowski (@klarnaseb) February 8, 2025
This announcement marks a striking turnaround for the Swedish fintech, which is currently preparing for its US initial public offering. It also reflects a trend of fintechs and traditional financial institutions reassessing the role and significance of digital assets in financial systems.
Founded in 2005 by Siemiatkowski, Klarna has grown to become one of Europe’s most influential fintech companies, serving over 85 million customers and processing over $100 billion in transaction volume.
The evolving regulatory landscape and the maturation of the digital assets market contribute to Klarna exploring cryptocurrencies, especially stablecoins and Bitcoin. A crypto integration into Klarna’s payment systems could potentially boost the company’s transaction volume and improve efficiency.
Siemiatkowski is also actively soliciting help and ideas from the crypto community. Industry voices like Mert Mumtaz, CEO of Helius Labs, the lead developer of the Solana ecosystem, have weighed in and invited him for a chat. Polygon blockchain’s X account has also welcomed Siemiatkowski and Klarna Bank.
The pivot to integrate crypto comes at a pivotal moment for the company. It is currently expanding its reach into the US market, having filed for an IPO, which would push the company’s value between $15 and $20 billion.
Traditional finance companies shifting to crypto
Klarna Bank is not the first financial company to embrace crypto. Siemiatkowski even acknowledged in the tweet that they are the last large fintech company to embrace crypto. Established players like PayPal and Revolut, who were once against crypto, now offer a range of crypto services to their customers.
Siemiatkowski had a change of mind after meeting with Klarna board member and Sequoia Capital partner Andrew Reed and crypto companies. His pivot reflects the evolving landscape of the crypto and financial industry.
Big players on Wall Street have also modified their stances on crypto. Larry Fink of Blackrock had previously called Bitcoin an index of money laundering, but in 2023, he acknowledged its potential to revolutionize finance. Blackrock now runs the world’s largest Bitcoin fund. Ken Griffin of Citadel hedge fund said he made a mistake about BTC after he had previously said it was a jihadist call not to believe in the dollar.
The increasingly friendly regulatory landscape combined with the election of a pro-crypto president, Donald Trump has made traditional finance companies more confident in cryptos. On January 23, 2025, Trump signed an executive order directing federal agencies to propose a regulatory framework for digital assets within 180 days. The directive also explicitly prohibits the issuance of central bank currencies.
These Trump initiatives are expected to encourage further adoption of digital assets in the United States.
