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Standing outside the Clase Azul loft in downtown Brooklyn, I called my mother to inform her I had just spent $2,000 on a bottle of tequila.
“Are you drunk?” came her stunned reply.
Reader: I was not drunk. I was investing. Two and a half weeks later, I had sold the bottle for $3,000 — courtesy of the blockchain.
In early June, BAXUS co-founder Tzvi Wiesel invited me to join him at a Clase Azul private tasting and bottle launch. At the event, the tequila brand’s head distiller led a tasting, pointing out notes of apple and a blue and orange bottle meant to evoke the New York skyline. Then, the gathered faithful were given the option to buy one or two bottles of “The Loft Brooklyn Collection” — available exclusively in New York.
For much of the event, the salespeople didn’t pay much mind to me, a schlubby crypto journalist, compared to the older, richer-looking clientele. But a few minutes later, I found myself in a cool back room, my hand shaken by an eager-looking employee clad in black. After taking a picture with my $2,000 booze, I sent the bottle home with Wiesel, who then scanned and uploaded it to BAXUS’ Solana-powered spirits marketplace.
BAXUS stores liquor in physical vaults on behalf of spirits collectors. Each bottle is 3-D scanned and paired with an NFT that can be bought or sold on BAXUS. Transactions are settled in USDC, and users can on- or off-ramp from fiat with Coinflow. BAXUS takes a 10% sellers’ fee. Collectors can make multiple swaps without physically possessing a bottle, and if they want to actually drink their liquor, BAXUS will ship it for a $25 fee.
I unsuccessfully listed my bottle for $3,500, but then I got a bite at $3,000, which set me up with a $700 profit after fees. (That’s a 35% return in a couple weeks. Why am I sending this newsletter out for free?)
