Floki has officially brought its flagship metaverse game, Valhalla, to India’s heartland with a bold and unprecedented marketing campaign across Delhi NCR. Starting July 7, 2025, the campaign marks one of the largest real-world brand activations ever executed by a blockchain gaming project in India.
Over the next four weeks, some of the capital region’s busiest locations will be plastered with Valhalla branding—on roads, malls, buses, and massive LED screens—targeting hundreds of thousands of people every single day.
The move follows the mainnet launch of Valhalla, a blockchain-based play-to-earn MMORPG that positions Floki as a serious player in Web3 gaming.
Image: Floki
Flooding Delhi NCR with Valhalla Branding
The campaign features 5 massive LED screens and 10 LED unipoles, airing 15-second Valhalla spots every two minutes. Ten Delhi Transport Corporation buses are wrapped in Valhalla ads, circulating through major locations such as Delhi Airport, South Delhi Extension, and Connaught Place. According to Floki, this puts the game directly in front of tourists, office-goers, and daily commuters.
Each location was strategically chosen for visibility, footfall, and influence:
- Cyber Hub, Gurugram: The tech and business hotspot welcomes 100,000+ visitors daily. Its LED entrance display dominates the area.
- Connaught Place: Delhi’s most iconic commercial zone, attracting 200,000+ people every day.
- Gol Dak Khana: A central heritage zone with 50,000+ daily passersby and high historical significance.
- AIRIA Mall: A premium shopping destination with constant foot traffic from upper-middle-class families and working professionals.
- Central & South Delhi arterial roads: Locations like NH-48 and the Outer Ring Road move over 300,000 vehicles a day, ensuring extended and repeated ad exposure.
Together, this campaign delivers daily visibility to over 750,000 people, targeting a wide demographic that includes crypto-curious youth, professionals, investors, and everyday urban travelers.
Valhalla: A Game That Breaks the Mold
Valhalla is a fully developed, browser-based MMORPG rooted in Norse mythology, featuring tactical turn-based combat in hexagonal battle arenas. Players can explore an open world, engage in guild activities, and collect NFT creatures known as Veras. The key twist: players own these assets on-chain and can earn real income through FLOKI token-powered mechanics.
Unlike many underdeveloped play-to-earn models that focus on token pumping, Valhalla emphasizes gameplay quality, economic balance, and community-driven development. Its integration of decentralized finance (DeFi) elements is done without compromising fun or user experience.
The game aims to offer meaningful entertainment and reward users in the process.
From Times Square to Delhi NCR
The Delhi campaign is just one piece of Floki’s larger global marketing strategy. In Times Square, Valhalla ads are running 20 times per hour on the Reuters billboard, targeting millions in one of the world’s busiest districts. In the esports scene, Valhalla was the presenting sponsor of Global Esports Industry Week, offering hands-on game demos to thousands of attendees.
The project also took its message to mainstream finance. National TV spots on Fox Business, CNBC, and Bloomberg were launched to educate traditional investors about Valhalla’s ecosystem and the FLOKI token’s utility.
In football, Floki continues to sponsor activations at Nottingham Forest FC, blending crypto awareness with community-driven outreach programs. The brand is making sure it’s seen not just in digital spaces, but in cultural institutions people care about.
Mobile-First Focus on Emerging Markets
India’s inclusion in the campaign is no accident. With one of the world’s largest mobile-first gaming populations, it’s a key market. Floki is also running mobile ads on popular games like Candy Crush and Call of Duty: Mobile, ensuring that Valhalla gets seen where users already spend time. These campaigns are tailored for high-growth crypto regions like India, Nigeria, Vietnam, and Argentina.
Floki is also pushing hard on Reddit, Twitch, YouTube, and programmatic display ads, focusing on gamers and crypto-native communities. The combined reach is expected to surpass 10 million impressions globally, with India now playing a central role.
Explosive Start to the Mainnet Launch
Just 24 hours after its mainnet debut on opBNB, Valhalla became the most used project on the BNB Chain, with over 11,000 Veras minted. This surge underscores growing user interest and sets the tone for further adoption.
The campaign acts as a bridge between real-world brand awareness and in-game adoption, leveraging physical presence to drive digital interaction.
