
Web3 Marketing Startup Spindl Launches On-Chain Ad Network
Spindl, a Web3 startup founded by Silicon Valley veteran Antonio Garcia Martinez, has launched what it bills as the first truly on-chain ad network. Like Web2's off-chain ad networks, this one connects advertisers, publishers, and providers of so-called attribution services that track where customers come from. In this case, the "publishers" are providers of crypto wallets that increasingly resemble social apps, with news feeds and "discover" tabs. To be clear, the serving of ad content would occur off-chain as usual. But the advertisers would transfer funds for a campaign to a smart contract, which would release the money to the…








