
Company that fried Red Lobster put shrimp on the blockchain
The seafood company that drove restaurant chain Red Lobster to bankruptcy with a misguided ‘Endless Shrimp’ promotion was previously praised for using blockchain technology to promote sustainable seafood production. Bangkok-based Thai Union became Red Lobster’s biggest investor in 2020 and subsequently took the decision to make the company’s popular ‘$20 Ultimate Endless Shrimp’ offer a permanent part of its menu. The promotion, which had been running on a limited-time basis for 20 years, was seen as the ideal way to shift the huge amounts of shrimp that Thai Union was catching. However, a 40% increase in customer traffic saw the…








