
Why a 'Mobile-First' Mentality Drove OpenSea's Latest Acquisition
Prominent NFT marketplace OpenSea announced Tuesday that it acquired mobile token trading and portfolio management app Rally (formerly Floor) in an effort to build “the on-chain everything app.” As part of the acquisition, Rally co-founders Chris Maddern and Christine Hall—the latter the former COO at Robinhood Crypto—will join OpenSea’s executive team, with Maddern taking the role of chief technology officer and Hall becoming OpenSea’s chief of staff. Details of the deal were not disclosed. OpenSea commanded much of the trading volume during the explosive NFT trading boom of 2021 and 2022. While NFT demand has plunged since then, OpenSea is…








