What is Binance Square & How Does it Work?

Binance Square is one of several community-focused tools within the Binance ecosystem, designed to help users follow market trends, share analysis, and participate in crypto-related discussions. In practice, the platform functions less like a typical social network and more like an integrated information layer within the Binance app, where market updates, creator content, and campaign rewards appear alongside trading tools.

Since its rebranding from Binance Feed in late 2023, Binance Square has grown significantly, supported by Binance’s global user base. Binance has publicly reported more than 200 million registered users in recent years, and this built-in audience has helped the platform pass the 1-million-follower threshold in early 2025. It offers features such as Write to Earn and CreatorPad, which enable creators to earn commissions or token rewards, though actual earnings vary based on engagement and partner campaigns.

While the platform provides opportunities for creators and analysts to gain visibility, it also operates within Binance’s broader compliance, moderation, and account-verification framework, which users should understand before participating.

What Is Binance Square?

Binance Square is a centralized hub for crypto-focused content within the Binance app and website. In practice, users encounter a curated feed of posts related to trading, market insights, project updates, and broader Web3 trends. The system adapts quickly: after a few interactions, the feed begins personalizing recommendations by surfacing hashtags and creators that align with user behavior.

A verified Binance account is required for full participation, aligning with the platform’s KYC and security policies. Content formats include short analyses, charts, videos, and trading insights. During hands-on testing, moderation tools proved responsive. Users can report posts, mute certain topics, and reduce exposure to content categories they find repetitive or low-quality.

Unlike general social platforms, Square integrates directly with Binance’s trading interface. This enables posts tied to actual trades or campaign tasks, but also means users should remain aware that some content may be monetized or linked to promotional reward programs. Binance’s automated systems help surface higher-quality posts, yet as with any user-generated platform, information quality varies and should be independently verified before influencing trading decisions.

How Binance Square Started?

Binance Square traces its roots to Binance Feed, introduced in October 2022 as a tool to aggregate news and crypto-related content from various sources within the Binance platform. Founded by Changpeng Zhao in 2017, Binance started as a digital asset exchange and has since expanded into a broader ecosystem, now handling over $125 trillion in trading volume and serving more than 280 million users across 100+ countries by mid-2025.

The Feed was designed to keep users informed on market trends amid growing demand for integrated social features in crypto platforms. By late 2023, it rebranded to Binance Square, shifting focus to user-generated posts, comments, and interactions to foster community-driven discussions.

This change reflected Binance’s strategy to enhance engagement, based on its experience with tools like Binance Pay and the Web3 Wallet, which were rolled out earlier. One of the key drivers towards this strategy is the need to bridge information gaps in the fast-paced crypto world, where real-time insights can influence trading decisions.

Evolution and Key Milestones

The evolution of Binance Square has marked several milestones, highlighting its growth within the Binance ecosystem. Below is a detailed breakdown:

2022: Launch as Binance Feed
In 2022, as Binance Feed, it began as a passive news aggregator, aligning with Binance’s launch of features like Proof of Reserves for transparency. This initial phase focused on compiling crypto-related news from various sources, providing users with a centralized way to stay informed on market trends without active contribution, which set the foundation for later interactive elements.

2023: Rebrand to Binance Square
The 2023 rebrand to Square introduced active user participation, allowing verified accounts to post and engage, which quickly built momentum. This shift transformed the platform from a read-only feed into a social space where users could share opinions, analyses, and updates, fostering community interactions and addressing the demand for more dynamic content in the crypto ecosystem.

2024: Expansions with CreatorPad and Write to Earn
By 2024, expansions included CreatorPad for task-based rewards and Write to Earn for commission sharing, as Binance’s overall user base reached 240 million. These additions enabled creators to monetize content through tasks like posting with specific hashtags or earning commissions on reader trades, integrating economic incentives that supported growth amid Binance’s expanding global reach.

Early 2025: Reaching 1 Million Followers
In early 2025, the platform hit 1 million followers, boosted by integrations like live audio rooms and futures trade sharing. This milestone reflected increased adoption, with features allowing real-time discussions and trade insights enhancing user engagement and positioning Binance Square as a key hub for crypto enthusiasts.

Throughout 2025: Hosting Major Events
Throughout the year, it hosted major events, including livestreams from Binance Blockchain Week in December 2025, featuring discussions on stablecoins and AI integrations. These events provided platforms for industry talks, AMAs, and announcements, drawing large audiences and reinforcing Binance Square’s role in disseminating timely information on emerging technologies.

Additional Milestones: Partnerships and Reward Campaigns
Other milestones include partnerships for reward campaigns, like those distributing 11,670 INJ tokens from Injective and 833,333 YGG from Yield Guild Games, demonstrating its role in token distribution and community building. Such collaborations allowed projects to engage users through token rewards, strengthening ties within the ecosystem and encouraging participation.

How Does Binance Square Work?

Accessing Binance Square requires logging in to a verified Binance account via the app or website, where users can view a feed of posts sorted by relevance or recency. Posting involves selecting formats like text, images, or videos, with options to add hashtags for visibility or share trade data from Binance’s trading interface. Engagement occurs through likes, comments, and reposts, with BiBi AI available for instant responses to queries in comments, such as summarizing articles or fact-checking claims.

Creators apply for Gold Verification through a one-click process to increase post reach and credibility. Monetization happens via CreatorPad, where users complete tasks, such as using specific hashtags or posting content, to earn tokens from partner projects, with examples including 1,890,000 BANK from Lorenzo Protocol or 600,000 HEMI.

Live features allow hosting audio or video sessions (for users with 1,000+ followers), with zero fees on gifts sent during streams. Security measures include content reviews and user reporting, integrated with Binance’s broader fraud-prevention systems, which blocked nearly $7 billion in potential scams in 2025. The platform leverages Binance’s infrastructure to enable seamless transitions between trading and wallet functions, ensuring low-latency interactions.

Step-by-Step Guide to Getting Started on Binance Square

Starting with Binance Square is a straightforward process for users who already have experience with the Binance platform. Newcomers can also onboard smoothly by following the steps below, which reflect common user workflows and practical considerations based on how the platform functions in real conditions.

Step 1: Create and Verify Your Binance Account

To participate in Binance Square, you must have a Binance account that meets the platform’s identity verification requirements. Creating an account involves providing basic personal information and completing email and phone confirmation. Verification helps maintain platform safety and supports features such as content posting and accessing potential rewards.

Users who are entirely new to Binance may benefit from reviewing the exchange’s security tutorials before proceeding. These tutorials outline how to enable two-factor authentication and other protective measures that improve account safety.

Step 2: Navigate to the Square Section in the Binance App or Website

Once your account is verified, log in and locate the Square section. On the mobile app, it typically appears within the main navigation menu. On the website, it is accessible through the social or community tab. In either format, your initial feed will display trending discussions, creator posts, and recommended topics.

New users often find it helpful to explore the hashtag directory and follow a few creators to help the algorithm tailor the feed more accurately.

Step 3: Create Your First Post

Creating a post begins with selecting the Create button in the Square interface. The platform supports multiple content formats, including text, images, videos, and external links. Polls are available as well for users who want to gather community opinions.

When drafting your post, consider the clarity and quality of the information. Concise language and accurate explanations generally receive stronger engagement. Adding hashtags helps categorize your content, but relevance matters more than quantity. For example, a post about NFTs benefits from tags related to digital art or upcoming marketplaces rather than generic high-volume tags.

Before publishing, take a moment to preview your post. This step allows you to confirm that the content is accurate, original, and properly formatted. Once published, it becomes visible across the Binance Square community.

Step 4: Engage Thoughtfully with the Community

Engagement plays a significant role in building your presence on Binance Square. You can browse posts through hashtags, categories, or the search function. Users often start by reacting to posts, leaving comments, or participating in discussions within topics they already understand well.

Interactions are more productive when they contribute meaningful insights rather than brief acknowledgments. Users should avoid relying on individual posts for financial decision-making and instead treat discussions as educational reference points.

Step 5: Explore the Creator Center for Insights and Rewards

The Creator Center is the hub for managing your activity, content performance, and any points earned through participation. It provides access to analytics that show which posts resonate with audiences and where improvements can be made.

Creators can also access information about reward programs, content guidelines, and best practices. These resources help users understand how points accumulate and how eligibility works for NFTs, token rewards, or other incentives offered through the broader platform.

Users should review the terms of each reward campaign carefully, since reward structures vary based on task availability, partner projects, and community participation.

Key Features of Binance Square

Binance Square incorporates multiple features centered on cryptocurrency discussions and user interactions, accessible through a verified Binance account within the app or website. These tools support content creation, community engagement, and monetization.

User-Generated Content

User-generated content serves as the primary mechanism for participation on Binance Square, where individuals post market analyses, project reviews, and opinions on topics such as blockchain trends and DeFi developments.

Posts become discoverable through over 30,000 hashtags and curated expert feeds, allowing users to filter content by relevance or mark items as “not interested” for personalized recommendations. In 2025, enhancements have included the ability to link recent trades directly to posts, enabling creators to showcase real-time trading activity and build credibility with audiences.

Write to Earn

Write to Earn allows creators to earn a portion of trading fees when readers engage with trade links shared through their content. Binance has stated that the maximum commission rate can reach 50% of the fees generated, though the actual amount depends on the product category and user activity level. In real-world scenarios, creators who provide thoughtful context, consider risk, and offer transparent reasoning tend to achieve stronger engagement than those who focus on brief price calls.

Attribution tools were improved in 2025, giving creators clearer insights into which posts or trade links contributed to earnings. The earnings dashboard displays all activity in real time and encourages creators to monitor what types of content resonate with audiences. Since posts involving trade links can influence user decisions, clear disclosure remains essential, and users should treat these posts as informational rather than financial advice.

CreatorPad

CreatorPad is a rewards center where users complete structured tasks to receive token allocations from project partners. These tasks range from posting educational content on specific topics to using designated hashtags during active campaigns. After reviewing several campaigns, it is clear that the most successful participants usually focus on relevance and clarity rather than volume alone.

In July 2025, Binance introduced a leaderboard ranking creators based on a scoring model that emphasizes creativity, professional presentation, and topic alignment. The scoring criteria are explained in the platform documentation, which improves transparency. CreatorPad also enforces rules designed to prevent undisclosed promotional activity. Violations can lead to rewards being cancelled, an approach that supports fairness across the creator base.

Audio Live and Video Streams

The Audio Live and video streaming tools support real-time conversations on market developments, project updates, and broader industry topics. Users with at least one thousand followers can host video sessions, while audio streams are more widely accessible. These sessions are frequently used for question-and-answer events, market recaps, or educational discussions.

From direct observation, the most effective streams are those where hosts provide clear explanations, cite data sources, and avoid overly promotional messaging. Viewers can send virtual gifts during streams, and Binance currently applies no platform fee. Stream events tied to major conferences, such as Binance Blockchain Week, often attract larger audiences and offer access to industry participants who share insights on topics including regulation, stablecoins, and technical innovation.

Trade Sharing

Trade sharing allows users to publish their active futures positions and trading insights directly from their Binance accounts. This feature is designed to give audiences greater transparency into the creator’s reasoning. When tested, it offers a smooth interface that helps users present their thought process clearly. Despite this convenience, readers should remember that shared trades reflect individual strategies and risk tolerance, which may not match their own.

Binance’s broader exchange infrastructure supports this feature through secure data routes and user permission settings. In 2025, Binance reported a significant share of global spot activity, and the trade-sharing tool aligns with that high-volume environment. Even so, users should rely on personal evaluation and risk management rather than copying trades.

Giveaway and Task Centers

The Giveaway and task centers serve as structured spaces where users can earn tokens or stablecoins by completing missions. These missions typically involve introductory activities such as first-time posting, educational assignments, or participation in thematic content challenges. In early 2025, the platform launched a creator leveling campaign with a pool of 10,000 USDC, which attracted strong participation.

The task centers emphasize transparency by openly listing eligibility rules, timelines, and reward conditions. Many campaigns involve partner projects, and users should review the details carefully because token values, project maturity, and reward probabilities vary. Community-driven initiatives, including voting events introduced in 2025, provide additional opportunities for participation but still require users to evaluate projects independently.

Gold Verification

Gold Verification is an optional status that enhances a creator’s visibility within Binance Square. The application is handled through a simple process accessible inside the platform. Verified creators usually benefit from higher placement in feeds, priority recommendations, and access to features such as video streaming.

The evaluation considers activity quality, compliance history, and consistency of contributions. In practice, creators who focus on educational content progress more smoothly through the verification review. The status also integrates with the Creator Academy, where verified users can explore modules on audience building and responsible monetization. These training resources help creators avoid common mistakes and strengthen their professional presence.

BiBi AI Integration

BiBi AI appears within comment sections to provide quick explanations, summaries, and fact-checking support when users mention the assistant. It is most helpful when users encounter technical posts or longer analyses and need a faster way to understand the key points. The tool supports discussions without requiring additional setup, which lowers the barrier for new users who are still learning core blockchain concepts.

BiBi AI is positioned as an educational aid rather than a replacement for independent research. During testing, responses were generally accurate and concise, although users should still verify any market-related information, especially when making trading decisions. The integration reflects Binance’s broader focus on responsible AI use, which was highlighted in conference sessions throughout 2025.

What are the Benefits for Users and Creators?

Users on Binance Square gain access to a wide range of educational resources, creator insights, and community discussions to help them understand real-time market activity. Tutorials, analysis threads, and expert commentary often provide helpful starting points for new participants, though users should always verify information independently, as content quality varies. Personalized feeds help surface relevant topics after a short period of interaction, reducing information overload and enabling more efficient navigation of the platform.

The trade-sharing feature provides additional visibility into how experienced traders structure their positions. This can support learning when creators explain their reasoning clearly, but it should not be treated as a guide to replication. Users who participate in giveaways or token campaigns benefit from transparent task rules and well-defined reward structures. However, outcomes depend on the availability of the campaign and the volatility of partner project tokens.

Creators can build audiences, establish expertise, and monetize content through programs such as CreatorPad and Write to Earn. In practice, creators who emphasize transparency, provide context for market analysis, and follow disclosure standards tend to develop more consistent engagement. The integration with Binance’s existing tools enables creators to manage content, campaigns, and rewards without leaving the platform, improving workflow efficiency. Even so, successful creator growth usually depends on sustained educational value rather than short-form promotional posts.

Conclusion

Binance Square functions as a structured environment for crypto discussions, creator activity, and community learning. Its progression from Binance Feed to the more interactive Square demonstrates Binance’s efforts to support user engagement within a single ecosystem. Features such as CreatorPad, Write to Earn, and real-time streaming offer practical tools for users who want to follow markets, share insights, or participate in token campaigns.

The platform also faces the same considerations as any user-generated environment, including information quality, moderation needs, and the importance of responsible content evaluation. Users should approach posts with a critical mindset and validate claims before acting on them, particularly in high-risk market conditions. Despite these challenges, Binance Square provides a cohesive space for both educational exploration and creator growth, offering utility for users with a range of experience levels without suggesting outcomes it cannot guarantee.

Sources:

• Binance Support: What is Binance Square
• Finestel: Binance Square Explainer
• Binance Africa YouTube: Getting Started on Binance Square