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- VeChain launches MaaS, simplifying NFT marketplace creation, targeting real-world assets.
- Gresini Racing partners become first enterprise to utilize VeChain’s MaaS platform.
- VeChain’s MaaS bridges physical and digital assets, enhancing authenticity.
VeChain, a leading blockchain platform, has unveiled its latest innovation, the Marketplace-as-a-Service (MaaS) platform, marking a significant milestone in the realm of blockchain adoption.
Designed as a no-code solution, MaaS empowers businesses and individuals alike to effortlessly create NFT marketplaces, addressing the growing demand for tools facilitating the tokenization of real-world assets.
VeChain has launched its new Marketplace-as-a-Service (MaaS) platform, a white-label digital asset platform providing businesses with the infrastructure to easily deploy marketplaces of their own. @vechainofficial #VeChain #DigitalAssets https://t.co/tsCAYbUbGW
— AlexaBlockchain (@AlexaBlockchain) March 27, 2024
In a notable partnership announcement, VeChain disclosed that the esteemed Italian MotoGP team, Gresini Racing, along with blockchain firm ExPlus, will be the first enterprise to leverage the MaaS platform. This collaboration signals the launch of the inaugural enterprise marketplace on MaaS, featuring a curated collection of intellectual property (IP)-related content tailored for Gresini Racing’s extensive online community.
Carlo Merlini, Gresini Racing’s Commercial and Marketing Director, lauded the initiative as a means to deepen engagement with fans and the broader MotoGP community through innovative Web3 technologies. The marketplace aims to offer exclusive NFT-based content, including digital collectibles and memorable experiences, commemorating Gresini Racing’s rich heritage and the legacy of its founder, Fausto Gresini.
Looking forward, VeChain plans to integrate NFC technology into the MaaS platform, facilitating the creation of ‘phygitals’ that bridge physical products with digital identities through NFTs. This integration will enable businesses and brands to tokenize real-world products seamlessly, enhancing authenticity, provenance, and digital communication.
The introduction of MaaS aligns with VeChain’s commitment to delivering user-friendly blockchain solutions, exemplified by VORJ, a no-code development platform streamlining the deployment of digital assets. As the adoption of MaaS and similar technologies expands, it is expected to propel the tokenization of real-world assets, offering novel opportunities for product authentication, provenance verification, and digital marketing strategies.
This development arrives amidst growing interest in asset tokenization, evidenced by BlackRock’s recent announcement of a real-world asset (RWA) tokenization fund on the Ethereum network. With its no-code approach and advanced integrations, VeChain’s MaaS platform is poised to play a pivotal role in broadening blockchain’s practical applications across diverse industries.
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