Uniswap opened pools.trade, a memecoin launchpad on Robinhood Chain, shortly after 5 p.m. ET on Aug. 5, four and a half hours after the public countdown it had set expired. The highest-valued token on it is FRONG, minted six days earlier by the same contracts, carrying the name of the video Uniswap used to tease the launch.
FRONG traded at $0.0121 as of 6:56 p.m. ET, up 31.9% on the day, with a fully diluted valuation of $12.1 million and $1.1 million in liquidity, according to Uniswap’s index on pools.trade. The site put 24-hour volume at $20.6 million and cumulative volume since launch at $60.96 million, across 172,694 buys from 12,206 wallets and 152,183 sells from 10,942 wallets. It counted 12,141 holders.
“Pools is built by Uniswap Labs,” Uniswap’s announcement of the product says. It also says the firm “has not independently reviewed or verified any token or project displayed” and that “the appearance of a token does not constitute a recommendation, endorsement, or solicitation.”
On X, Uniswap said Pools is “intended for memecoins: speculative, highly volatile assets that can go to zero.”
Countdown Starts Now
Uniswap’s account posted “Countdown starts now” with a link to pools.trade at 12:31 p.m. ET on Aug. 4. The post carried a night-vision clip of a frog sitting at the edge of a pond, overlaid with a timer counting down from 24 hours. It drew 1.1 million views. Hayden Adams, founder and CEO of Uniswap Labs, replied to it 91 minutes later with “wait whats this about?”
Until the launchpad opened, the pools.trade holding page carried the same clip, served from a file named frong.mp4, under page metadata reading “Coming soon from Uniswap.” FRONG was minted on July 30, five days before Uniswap posted the video publicly. How long the file had been reachable on the domain before then is unclear.
Two minutes before the 24-hour countdown ran out the following day, with the site still reading “DEPLOYING…”, Adams posted: “gonna be another ~hour / appreciate the patience and stay tuned.” That post has drawn more than 135,000 views. At 4:29 p.m. ET, still with nothing shipped, he posted a screenshot of an old DJ Khaled message about servers going down under demand.
The site was live by 5:10 p.m. ET, four hours and 39 minutes after the countdown expired, labeled “Beta” and returning empty loading states on some pages. The launch thread followed at 6:49 p.m. ET.
Minted Before The Product
FRONG’s contract is 0x6245…0c47, a verified ERC-20 with a fixed 1 billion supply, according to Robinhood Chain’s Blockscout explorer. It was created at 20:16:59 UTC on July 30 in block 23,595,790, and its Uniswap v4 pool was created in the same block.
The creating transaction is a multicall sent by an unidentified wallet, 0xE195…cE58, to a verified contract named LiquidityLauncher at 0x00004c4c…D4e9. The token itself was minted by a second verified contract, UERC20Factory, at 0x000000e2…d49b. Neither carried a public label tying it to Uniswap Labs before Wednesday’s announcement. Both were deployed by the same wallet, 0x32f4…07aD, through the public CREATE2 deployer used across EVM chains, LiquidityLauncher on July 6 and UERC20Factory on July 8, three weeks before FRONG appeared and four weeks before Uniswap posted its countdown.
Buying in the creation block is by design. Uniswap describes it as sniping mitigation: “Creators buy in the same block the token is launched, preventing snipers from being the first to buy a new token.”
No wallet holds a large share of the supply. The largest holder is Uniswap’s v4 PoolManager, with about 34.3 million FRONG, or 3.4%, which is the liquidity pool itself. The largest address outside it holds 16.2 million tokens, 1.6% of supply, and no other address in the top five holds more than 1.15%. Blockscout has recorded more than 600,000 transfers.
Zero Launchpad Fees
Pools charges no launchpad fee. Each token opens a standard Uniswap v4 pool with a 0.25% LP fee that autocompounds back into a protocol-held position the creator cannot withdraw. Creators can switch on an optional fee at launch and take 0.05% of that 25 basis points. Uniswap puts the industry comparison at “a fraction of the standard ~1% on other launchpads.”
Both launch formats mint a fixed 1 billion supply and end in a v4 pool. Instant Launch, which FRONG used, goes live immediately on a bonding curve with no graduation requirement. Crowd Launch runs a four-hour window in which bids fill gradually and price moves with demand, using TWAP bids to blunt bundling; it graduates at a $10,000 launch FDV or refunds every order.
Tokens launched on Pools surface in the Uniswap web app and wallet, in the Launch Aggregator tab Uniswap shipped on July 30, and through the Uniswap API that routes for MetaMask, Ledger and third-party aggregators.
Frogs All The Way Down
FRONG topped a trending list that also carried pools.trade, a token named after the launchpad, at a $2.3 million valuation and up 2,468.3%; ChowdLaunch at $991,900; Unicorn Pegasus at $602,800, up 3,781.5%; ABE at $494,200; and Unifrog at $428,300, all per pools.trade’s own index. The platform dated FRONG, pools.trade, Unifrog and ABE to six days before it opened. Its “New” tab filled with tokens stamped “just now” within two hours of the announcement.
At least one copycat is circulating. A separate FRONG contract paired on Uniswap v2 at 0x99C9…01d0 holds $0.37 in liquidity and has recorded no trades in 24 hours, according to GeckoTerminal. Its contract is unverified, and Blockscout counts 796 holders.
Second Home On Robinhood
Robinhood Chain holds $426.9 million in total value locked and processed $322.8 million in DEX volume on Aug. 4, the last complete day, according to DefiLlama. Weekly volume is down 33% against the prior week. Uniswap’s v3 and v4 deployments are the chain’s two largest venues by volume, and Uniswap took $1.67 million in fees on the chain over 24 hours.
The chain has run on memecoins since it opened. The Defiant reported that Robinhood Chain metrics surged as the network leaned into memecoins in its first week, and that it overtook Base on daily active users three weeks after launch, with memecoin trading rather than the tokenized stock trading the chain was built for driving activity. Uniswap switched on protocol fees for v4 pools on July 27, nearly tripling protocol revenue.
UNI traded at $4.03, up 3.8% over 24 hours in a $3.83 to $4.19 range, with a market capitalization of $2.52 billion and $249 million in 24-hour volume, according to CoinGecko.
