- Family offices shifting into public equities and crypto as inflation pressures keep altering outlook.
- Rising generations push Bitcoin adoption higher, with forecasts eyeing $250,000 before 2026, as flows surge.
Family offices that manage the wealth of the world’s richest families are reshaping their portfolios as inflation remains high in major economies. Many are cutting back on private equity while adding more to public markets and digital assets.
According to a Goldman Sachs survey released this year, single-family offices allocated 31% of their portfolios to public equities in 2025. This is up from 28% in 2023. Other significant areas include cash reserves, fixed income, private real estate, infrastructure, and hedge funds.
Sarah Nison-Trajano, Global Head of Private Wealth Management Capital Markets at Goldman, said buying resumed aggressively after markets became unstable in April due to tariff disputes.
Family offices jumped in at ‘Liberation Day’ with two feet, two arms, the whole head.
33% of Family Offices Hold Crypto
Wealth managers point out that investors now view cryptocurrencies as a necessary part of portfolios. Many are also adopting tools designed to improve performance in digital assets.
Lu Zijie, head of wealth management at UBS China, noted that new generations are driving this interest. He said,
Many second- and third-generation individuals of family offices are starting to learn about and participate in virtual currencies.
Goldman Sachs data shows that 33% of family offices now hold cryptocurrency, up from 26% two years ago. Still, 44% have no interest in the sector. About 70% of participants manage assets worth over $1 billion, with 47% based in the US and the rest split between Asia and EMEA (Europe, the Middle East, and Africa).
Supportive policies have played a role. In the United States, the GENIUS Act, approved under President Donald Trump, has spurred confidence in digital markets. In Hong Kong, stablecoin legislation also contributed to a surge in demand for crypto-related products.
Saad Ahmed, head of Asia Pacific at crypto exchange Gemini, said,
The momentum has definitely built, and I think it’s a function of just general maturity of the asset class.
Traditional Finance Gears Up for Bitcoin Push
In August 2025, Bitcoin’s surge pushed prices above $124,000. Speaking with Anthony Pompliano, Viser predicted, “between now and the end of the year, the allocations for Bitcoin from the traditional finance world are going to be increased. That is going to happen.” He sees 2026 as a big year for institutional adoption.
A Coinbase–EY Parthenon survey from March 2025 showed 83% of institutional investors intend to raise crypto exposure in 2026. Bitwise forecasted up to $120 billion flowing into Bitcoin this year and $300 billion in 2026.
BitMEX co-founder Arthur Hayes warned against chasing quick profits, saying comparisons with gold or stocks are not accurate. He explained that “Deflate things by Bitcoin. You can’t even see them on the chart.” He added that even after adjusting for inflation, Bitcoin remains the strongest asset.
Hayes maintains a bullish stance, reiterating his earlier forecast that Bitcoin could hit $250,000 by the end of 2025. His view, alongside survey data and fresh inflows, suggests that crypto is no longer a side bet for ultra-rich families but a growing pillar of wealth strategies.
