Socios.com, the leading Web3 sports app and fan wallet on the Chiliz Chain, has formed a partnership with Ninjas in Pyjamas (NIP). NIP is one of the most legendary and world-renowned organizations in the sphere of esports. The partnership will see Socios plug its blockchain-based tools for fan engagement into NIP’s fan loyalty platform, the Dojo, to improve how fans connect to their favorite esports team.
From powering Dojo ⛩️ to uniting a fast-growing global fanbase. @NIP’s Web3 journey with @Chiliz is all about elevating fan connection. 🔥
“Our fanbase keeps growing. @Socios helps us bring the Ninjas together in ways that evolve with them.” – Hicham Chahine, CEO of NIP. pic.twitter.com/zq5dx0NoFn
— Chiliz – The Sports Blockchain (@Chiliz) May 13, 2025
Web3 Tech to Drive the Next Generation of Fan Loyalty
This partnership combines blockchain-based fan engagement with the strong record and large international community of the NIP. The aim is to provide added value to the Dojo experience by embedding new digital functionalities so that fans can engage with the team more deeply, hence satisfyingly and meaningfully.
The initiative indicates the wider opportunity that Web3 technologies offer to change fan engagement. Upon incorporating interactive elements based on blockchain, NIP fans will have some additional opportunities to get appreciated as loyal customers, to win rewards, and to participate in exclusive events.
Industry Leaders Share Their Vision
“NIP is one of the most iconic names in esports,” said Alexandre Dreyfus, CEO of Socios.com and Chiliz. “Web3 opens the door to a new kind of fan experience—more rewarding, more direct, and more personal. Our work with the world’s biggest sports clubs demonstrates the immense potential of blockchain to transform how fans engage with their teams.”
Hicham Chahine, NIP Group Founder and Co-CEO, highlighted the evolving nature of their fanbase:
“Our fanbase keeps growing and diversifying. Partnering with Socios.com allows us to unite our loyal Ninjas through a fun and flexible platform that evolves alongside esports itself.”
Laura Rojas, NIP Group Director of Innovation, added:
“We’re honored to collaborate with Socios.com to bring Ninjas in Pyjamas even closer to our global community. This partnership marks a new era for digital fandom in esports.”
A Continued Push into Esports With Socios.com
The partnership is part of Socios’s successful launches with other leading esports teams such as OG Esports and is a further sign of the provider’s commitment to setting the pace of blockchain innovation in fan engagement.
Ninjas in Pyjamas was created in 2000 and for two decades has been a leader in esports with top teams in a variety of games. More details on the Dojo platform will be made known soon.
