Non-USD Stablecoins Surge with Rising Markets and Local Adoption

Non-USD stablecoins are a growing market in 2025, rebounding after a brief pause in March and April. These assets are powering genuine crypto adoption in several regions, which is often an elusive target.

Latin America, especially Brazil, is powering this trend, representing 55% of the total volume. Additionally, Polygon is by far the most popular blockchain, giving it a potential opportunity.

Non-USD Stablecoins on the Rise

Dollar-based stablecoins are highly prominent for obvious reasons; they represent the largest token platforms. President Trump even wants to include them in US fiscal policy, prompting new integrations.

Still, non-USD stablecoins have also been growing, and some new analysis illustrates this:

Stablecoins based on the Euro have drawn a lot of attention and partnerships, especially due to MiCA regulations. Asia, too, has been growing as a region, and China is even considering a new stablecoin despite its anti-crypto policies.

Latin America, however, is currently the biggest adopter of non-USD stablecoins, thanks to Brazil leading the way.

On-chain data shows that non-USD stablecoins grew consistently in H1 2025; 23 such assets enjoy more than 20,000 weekly transactions. Latin America represents 55% of this entire market, representing more activity than Southeast Asia and Africa combined.

Multiple New Potential Opportunities

Additionally, Polygon is the preferred blockchain for these non-USD stablecoins, representing a whopping 70% of this market. For most of the last year, it has hosted more than 4,000 active addresses every week, blowing competitors like Base, BNB, and Ethereum out of the water.

If the market keeps growing, this niche could significantly boost Polygon.

There are some key reasons why this bullish scenario might play out. Over the years, the crypto community has put a lot of hope on practical use cases like cross-border remittance payments. Major cryptocurrencies like Bitcoin and Ethereum have transformed into store-of-value assets, rather than payment methods.

Although outreach programs repeatedly try to encourage local BTC adoption, regular usage remains low even in the most pro-crypto jurisdictions. Non-USD stablecoins, however, may have an advantage here.

These assets can’t have speculative value, and conducting everyday payments in local currency may be more practical than converting to USD.

Additionally, they take better advantage of crypto’s decentralized capabilities, bucking the overwhelming centralization trend in today’s market.

Still, compared to the gargantuan size of platforms like Tether and Circle, 20,000 weekly transactions seem very small. Non-USD stablecoins have a long way to go if they’re going to impact the broader markets.

However, this niche use case is powering practical adoption, which may give it a distinct advantage in the long run.

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