Non-fungible token (NFT) sales saw an increase in July, jumping 50.14% higher than sales recorded in June. Despite the rise, NFT sales in July 2025 were still 35.02% lower than the numbers recorded at the end of 2024.
From Bust to Bump: NFT Market Sees 50% Lift, but Is It Too Little, Too Late?
This past July, stats from cryptoslam.io show Ethereum led all blockchains in NFT sales volume, recording $296.5 million—a 69.63% increase from the previous period. Much of that was driven by NFT collections such as Cryptopunks, which brought in $62.7 million, up 491.79%, and Pudgy Penguins, which saw a 369.58% rise to $26.2 million in sales.
Bitcoin NFTs took second place with $77.4 million in digital collectible volume, a 45.79% uptick. BRC-20 NFTs contributed $18.9 million of that total, growing 68.54% in the same time frame. Polygon ranked third by blockchain volume at $62.1 million, despite Courtyard NFTs pulling in $53.5 million. That marked a 25.62% drop for the collection and nearly a 60% decline for the Polygon overall.
Mythos and BNB Chain both saw steep declines in activity in July—down 55.05% and 54.33% respectively—while Solana held relatively stable with an 8.63% gain. Blockchains such as Cardano and Flow posted moderate gains of 52.94% and 55.45%, but with smaller volumes, each just under $7 million. Immutable and Avalanche also posted double-digit losses, rounding out a mixed month across chains and collections.
The NFT scene has been on a steady downtrend since its heyday in 2021 and the start of 2022. Monthly sales once rocketed past $6 billion during the mania, but the momentum fizzled quickly and stayed in decline for months on end. By mid-2022, volume had already slid under the $1 billion mark. While there have been a few fleeting upticks since, none have come close to revisiting those explosive peaks.
This dip in volume tracks with the broader slowdown across the NFT market, which hasn’t shown any meaningful rebound over the past year. That said, July brought a noticeable pop—sales jumped 50.14% from June’s $389.634 million to $585.122 million. Still, it’s a far cry from the $900.540 million notched in December 2024.
