As blockchain technology continues to reshape global finance, a new frontier is emerging: tokenized real estate. Mogul Club (stylized as mogul Club)—a platform founded by former Goldman Sachs real estate professionals—is taking a bold step in that direction with the launch of Clubs, on-chain, community-powered investment groups designed to democratize access to premium, income-generating properties.
One of the first major collaborations? A partnership with Ava Labs to launch the Avalanche Club, a real estate syndication initiative built for the Web3 community. Through this alliance, developers and users in the Avalanche ecosystem can now pool resources and invest in institutional-grade properties using stablecoins and digital assets—no intermediaries required.
To understand how the startup is turning tokenized real estate from concept to execution, crypto.news caught up with co-founder Alex Blackwood.
Alex Blackwood, co-founder of mogul Club
What was the original vision behind mogul Club, and how has it evolved with the introduction of Clubs?
Our original vision behind mogul Club was to democratize premium real estate, traditionally one of the most powerful vehicles for long-term wealth creation, through fractional ownership. Historically, access to institutional-grade property deals has been limited due to high capital minimums, exclusive networks, and knowledge barriers. We aimed to dismantle these barriers by enabling everyday investors and high-net-worth individuals alike to invest fractionally in professionally managed, cash-flowing blue-chip properties.
With the introduction of Clubs, our vision has expanded from individual access to fostering community-powered investing. Now, groups such as friends, families, alumni networks, and others can learn and earn together while investing in real estate. Clubs bring a collaborative, social dimension to mogul, empowering communities to build wealth collectively and intentionally.
What problems are you solving that traditional platforms don’t address?
Clubs represent a fundamental reimagining of the traditional real estate investing model, tailored specifically for a digitally native and community-oriented generation. Traditional investing has typically been exclusive, opaque, and reliant on institutional gatekeepers. Clubs reverse this paradigm by creating a transparent, grassroots-driven approach powered by shared values and collective goals. mogul aims to lead community-led capital formation by allowing groups such as crypto ecosystems, alumni networks, and others to form or join Clubs aligned with their specific interests. Additionally, as Clubs evolve, we are developing premium, customized features designed to meet the investing needs of community organizers and participants.
What’s your revenue model?
Mogul currently collects revenue through fees structured around our fractional investments. We have a 3% onboarding fee and a 2% setup fee, both capitalized into the deal based on the purchase price of the property. These fees cover expenses related to finding, vetting, and onboarding properties. Additionally, we collect 2.5% of the rental income to manage coordination with property managers and to leverage institutional-level discounts. Importantly, this 2.5% minimally impacts returns and aligns our incentives closely with investors—we do not collect this fee unless investors receive returns. All returns projected on our platform, including IRR estimates, are presented net of these fees.
How do you ensure liquidity for investors in tokenized real estate assets?
Mogul plans to introduce secondary liquidity options by Q2 2026. Until then, investor liquidity primarily occurs when properties are sold. In the interim, investors benefit from real-time appreciation of their investment, monthly dividends distributed directly to their account, and tax benefits.
Are there any regulatory safeguards in place, particularly around tokenized securities?
Mogul operates as an investment club and not as a regulated security, so traditional securities regulations do not apply. We implement robust Know Your Customer (KYC) processes to ensure compliance with applicable laws and regulations related to identity verification and anti-money laundering. Additionally, our platform is built on Avalanche (AVAX) blockchain technology, using Snowtrace for transparency, and we utilize Fireblocks to securely store users’ wallets and keys. Fireblocks employ stringent security protocols and measures, including secure custody and robust key management, to protect digital assets and ensure their safe transfer and storage. Crucially, investors’ capital is placed directly into the property-owning PropCo LLCs, which means their investments are fully protected even if mogul were to experience operational disruptions.
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