Mint is kicking off a new era of digital collectibles on Telegram with a headline collaboration featuring Bored Ape Yacht Club and Snoop Dogg. This partnership marks the launch of the first-ever animated avatar packs on Telegram, delivered through Mint’s new marketplace built for culture, community, and collectibility.
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More than just a product drop, this campaign represents a strategic expansion of Telegram’s role in the NFT ecosystem, positioning the platform not just as a messaging app but as a destination for digital ownership at scale.
A New Kind of Drop, Built for Telegram
Mint is a premium digital collectibles marketplace integrated directly into Telegram. Its core feature allows users to open packs of animated avatars from top brands and public figures, with a model built around exclusivity, mystery packs, and collectible rarity.
This launch signals a shift from traditional NFT platforms toward messaging-based distribution. Telegram, with over 1 billion users, becomes the backdrop for this new collectible format. Unlike typical NFT drops that rely on external wallets or complex onboarding, Mint offers a streamlined experience native to Telegram.
With this campaign, Mint is introducing a first-of-its-kind collectible flow. Users purchase mystery packs, wait for them to reveal between seven and ten days later, and can then trade or resell directly within Telegram’s marketplace.
Proven Demand, Backed by Data
Mint isn’t entering the market untested. In July 2025, Mint facilitated the launch of Snoop Dogg’s Telegram NFT gifts, which sold out in just 30 minutes and generated $12 million in sales. Nearly one million NFTs were minted during that drop.
That campaign was executed in partnership with Telegram founder Pavel Durov, and established a blueprint for what the platform could support in terms of volume, visibility, and virality. With that success now validated, the Snoop Dogg and BAYC collaboration marks the first follow-up ambassador campaign, expanding the model into animated avatars.
Digital Collectibles Designed for Culture
This launch is structured around four core product features:
Premium Digital Collectibles
Packs include limited-edition animated avatars licensed from top-tier brands and personalities, with this drop featuring Bored Ape Yacht Club and Snoop Dogg.
Mystery Packs
Purchasers receive sealed packs containing avatars of varying rarity. Packs remain sealed for 7 to 10 days, after which the content is revealed and tradable.
Exclusive Access
Avatars are released as limited-time drops, with access granted to a community of early adopters, collectors, and cultural tastemakers.
Resale Infrastructure
Once revealed, avatars can be resold inside Telegram through Mint’s built-in marketplace. Users retain liquidity and tradeability without needing external platforms.
Rewriting the NFT Playbook
Mint isn’t simply replicating the old model of digital collectibles. It is rethinking distribution, engagement, and cultural presence. By building natively within Telegram, Mint bypasses the traditional pain points of crypto onboarding and taps directly into one of the largest global messaging audiences.
With Snoop Dogg, BAYC, and proven viral traction behind them, this campaign isn’t just a drop. It’s a pivot point. NFTs are no longer confined to marketplaces. They’re moving where conversations already happen.
What makes this truly game-changing is that Mint repositions NFTs not as assets to be managed, but as content to be shared, traded, and displayed in real time. The model shifts NFTs from speculative tokens into cultural artifacts that live where people already interact, which is inside Telegram chats, social feeds, and creator content.
Rather than requiring users to step outside their normal behavior to engage with Web3, Mint embeds the experience directly into it. Digital collectibles become social currency, not technical experiments.
In practice, Mint removes nearly all visible friction that has kept mainstream users away from NFTs. Transactions are powered by TON, but the platform handles the technicalities behind the scenes. This means no wallets are needed to set up, no browser extensions, and no visible gas fees.
The result is an onboarding flow that feels native, intuitive, and instantaneous. Combined with scarcity-driven drops and recognizable IP from Snoop Dogg and Bored Ape Yacht Club. Mint turns blockchain ownership into something accessible, shareable, and culturally alive.
Final Thoughts
The Mint x BAYC x Snoop Dogg drop is more than just a campaign. It is a controlled experiment in what it looks like when NFTs exit the crypto niche and enter everyday conversation. With Telegram as its infrastructure, culture as its driver, and avatars as its format, this launch points toward a future where digital collectibles are less about speculation and more about identity, expression, and access.
Mint is live now inside the Telegram app. Search Mint to begin, Open App and follow the steps!
