Zerebro co-founder Jeffy Yu was found alive in his parents’ home after evidently faking his suicide on a pump.fun livestream. As a result, his tribute meme coin LLJEFFY has fallen by 40%.
According to a report by local news outlet The San Francisco Standard, Jeffy Yu was confirmed to be alive and living in his parents’ home, five days after the 23-year-old crypto mogul seemingly took his own life on a livestream.
On-chain traders have speculated that Yu faked his own death as a way to depart from the crypto space. Especially after Yu’s obituary on the memorial platform, Legacy was removed a few days after it was published. Not only that, on-chain activity shows that there have been multiple transactions linked to Yu’s wallet after his alleged death.
On May 9, a reporter from the San Francisco Standard confirmed that Yu was not dead. Instead, he had been living in a two-story home with his parents. Yu declined to provide any commentary about the false reports of his death and how he benefited from it. However, the Zerebro (ZEREBRO) founder said that he would be moving his parents out of the home within a week due to fearing that other people would be able to track down his whereabouts.
“I’ve been doxxed. I’ve been harassed. If you can find me, other people can find me,” said Yu.
Price chart for LLJEFFY, Zerebro co-founder Jeffy Yu’s legacy meme coin, May 9, 2025 | Source: DEX Screener
According to DEX Screener, the Solana (SOL)-based meme coin LLJEFFY, created to honour Yu’s legacy, has fallen more than 40% following the news of Yu being alive. A far cry from its previous high when the token skyrocketed as high as 2,115% after news of Yu’s livestreamed suicide began to circulate. At the moment, the token has accumulated a market cap of $2.1 million.
“If you’re reading this, it’s because my 72-hour deadman’s switch triggered, so I’m not here, at least physically,” said the Zerebro co-founder in a scheduled blog post linked to the meme coin.
“This is a legacoin, my final art piece. $LLJEFFY,” he wrote.
On the other hand, Yu’s original staple token, ZEREBRO, has been on the rise. In the past 24 hours of trading, the token has gone up by 22.3%. It is currently valued at $0.048. In the past few days the token has also suffered a similar downfall to its “legacoin” counterpart, dropping by nearly 10% in the past week and declining by 34.8% in the past two weeks.
Price chart for ZEREBRO in the past few days of trading, May 9, 2025 | Source: crypto.news
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Controversy surrounding Zerebro founder Jeffy Yu’s ‘suicide’
On May 4, Zerebro co-founder Jeffy Yu was thought to have committed suicide. A video broadcast on meme coin launch platform Pump.fun showed Yu smoking a cigarette before shooting himself in the neck. The video was then shared multiple times on social media platform X.
Two days later, Yu’s obituary was published on the memorial platform Legacy. However, many traders suspected Yu had faked his own death after on-chain data showed that his wallet was still actively making transactions.
Analytics platforms like Bubblemaps and Lookonchain revealed that the LLJEFFY deployer and associated wallets were actively trading and burning tokens after Yu’ alleged death. Not only that, but an unverified letter was found indicating that his death had been staged.
Allegedly written by Yu, the letter stated that the Zerebro founder had faked his death as he believed it was the “only viable exit from persistent harassment, blackmail, and threats.”
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