Kraken has introduced Kraken Embed, a new Crypto-as-a-Service (CaaS) product. It is designed for neobanks, fintech companies, and traditional banks. The service allows institutions to offer cryptocurrency trading to their customers.
Earlier this month, Kraken expanded beyond crypto by launching FX perpetual futures for EUR/USD and GBP/USD. Available on Kraken Pro, the new instruments allow 24/7 trading of major currency pairs for the first time on the platform. Unlike traditional FX products, these contracts do not expire and trade continuously.
Brett McLain, Head of Payments and Blockchain at Kraken, Source: LinkedIn
“Our Crypto-as-a-Service solution enables a wide range of financial institutions to efficiently meet growing client demand without the complexity and overhead of running their own marketplace,” said Brett McLain, Head of Payments and Blockchain at Kraken.
Kraken Embed reduces the need for extensive operational and technical development. It enables institutions to provide crypto services within weeks. Kraken says the solution uses its existing liquidity, technical infrastructure, and regulatory experience.
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Cool! My bank is offering crypto now straight in the app. @bunq using @krakenfx in the back. Bought 0.75 SOL and it works like a charm!
Curious to see what will happen to many of the trading platforms, if crypto can just be traded in people’s banking apps. pic.twitter.com/1GD3zWaQNh
— Niels | Nelis.sol (@Nelis_sol) April 30, 2025
First Kraken Embed Integration with bunq
The first public integration of Kraken Embed is with bunq, a European neobank. Kraken plans to announce more partnerships soon.
Founded in 2011, Kraken supports trading in over 370 digital assets. It is considered one of the most liquid crypto exchanges in the market. With Kraken Embed, the company aims to help financial institutions meet growing customer demand for crypto products.
The launch comes as global adoption of crypto is rising. In Europe, regulations such as MiCA are providing clearer rules for the market. According to Kraken, its infrastructure is positioned to support institutions in this environment.
