- Floki secures a major campaign with Super League to boost global visibility and crypto adoption.
- Floki will feature in 50 games reaching millions of viewers across international markets.
- Floki targets rugby fans with high incomes through strategic pitchside LED displays.
Floki, the meme-inspired cryptocurrency, has continued its aggressive marketing push by securing a campaign with the Super League. This campaign is set to reach millions of viewers. Dynamic LED pitchside displays will showcase Floki across the 2025 season.
Floki Scores Big with Super League Rugby Marketing Campaign, set to Reach Millions of Viewers 🏉🌍
Floki continues its aggressive mainstream marketing push by securing a major marketing campaign with the Super League, the top level of the British Rugby League system.
This… pic.twitter.com/Grk3cpGkUD
— FLOKI (@RealFlokiInu) January 20, 2025
Strategic Campaign Details
The campaign begins with nine high-profile matches in February. Each match will be broadcast live on Sky Sports. This ensures maximum visibility for the Floki brand. The campaign capitalizes on the Super League’s demographic alignment with crypto investors.
Rugby League fans have higher-than-average incomes and strong receptivity to financial marketing. This makes them an ideal audience for Floki’s message. The campaign will deliver 150 minutes of premium pitch side LED display time throughout the season.
Floki will feature in approximately 50 games. Individual matches can attract up to 600,000 domestic TV viewers. International broadcasting agreements extend the reach beyond the UK market.
Global Reach and Impact
Floki’s marketing campaign will benefit from live broadcast coverage of 170 games on Sky Sports. Additional exposure will come through BBC’s coverage of 15 live games. The campaign’s international reach spans Australia, Canada, Asia, and Africa. This gives Floki prime positioning in a space not yet saturated with crypto marketing.
Floki has also been pursuing new developments and strategic initiatives. Floki has recently partnered with the Kings World Cup Nations, a football tournament set to merge traditional football with Esports.
Floki’s Valhalla also partnered with University of Miami Athletics in order to receive exposure across multiple platforms as part of the agreement. Floki’s ecosystem includes utility projects like Valhalla, a play-to-earn NFT gaming metaverse, and FlokiFi Locker, a decentralized finance protocol.
The ecosystem features partnerships with leading crypto projects like Chainlink and ApeSwap. This campaign represents another strategic move in Floki’s mission. They aim to become the world’s most known and used cryptocurrency.
