Floki has officially become a partner of Nottingham Forest Football Club for the upcoming 2024/25 Premier League season. The partnership is a major step for Floki, bringing it closer to one of the most popular sports leagues in the world. The deal comes just days after Floki unveiled an extensive Valhalla marketing campaign in the Premier League, meaning both Floki and Valhalla will now have a joint presence in the league with a huge global audience.
As an official partner, Floki will receive three minutes of on-camera LED advertising during every Nottingham Forest home game, offering reach to millions of viewers during live broadcasts. In addition, Floki will feature in official Premier League interviews and press conferences, providing visibility across a variety of media channels. Social media will also play a key role in the partnership. Nottingham Forest’s social media channels will feature Floki in full result posts and substitution announcements, leveraging the club’s large online following to further increase Floki brand awareness.
In addition, Floki will have a dedicated full page in matchday programmes, including a spot on the cover, increasing its presence with fans. The partnership also includes exclusive Floki fan experiences. These range from signed merchandise to a unique ‘play-on-the-pitch’ opportunity at the end of the season. This approach enhances fan engagement while promoting the Floki brand in innovative ways.
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