Floki, a dog-themed meme coin, is making its mark on the sports arena by securing sponsorship for an upcoming three-match cricket series between Ireland and Pakistan, slated to kick off this Friday.
Floki broke this news on its X handle, saying, “DUBLIN – $FLOKI, the cryptocurrency ecosystem, has been named as the title sponsor of the “FLOKI Ireland v Pakistan T20I Series” – a three-match series starting on Friday.”
The protocol’s media representative revealed the partnership with Irish cricket has gathered significant enthusiasm and traction. Furthermore, the spokesperson emphasized Floki’s commitment to bridging sports and cryptocurrency.
Following the partnership, Floki’s “sister project,” TokenFi’s TOKEN, will be displayed along strategic points within the cricket venue. This includes perimeter boards, sightscreens, boundary ropes, and logo mats, as Floki aims to expand its visibility to an audience of approximately 80 million.
Moreover, this initiative is part of Floki’s ongoing efforts to forge partnerships within cricket, a sport with large followership in regions such as Asia, Australia, and the U.K. In the last quarter of 2023, the company announced a collaboration with two “franchise” teams participating in the Indian Legends League tournament.
These partnerships mirror a broader trend within cryptocurrency, wherein projects seek to enhance brand visibility and capture a massive audience of sports lovers.
Floki, named after Elon Musk’s Shiba Inu dog, has tried to transform the meme coin sector by emphasizing utility. The project offers an operational staking service, enabling users to deposit their FLOKI tokens and earn yields. According to official reports, approximately $409 million of FLOKIs are locked in staking.
Additionally, Floki has ventured into asset tokenization through its platform, TokenFi, aiming to capitalize on the growing industry of real-world tokenization.
Meanwhile, data from Coincodex reveals that Floki printed a modest upticks during today’s trading session. The cryptocurrency trades at $0.000171 during press time, reflecting a 0.54% intraday rally. In addition, Floki has witnessed a 393% increase year-to-date.
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