Former Binance dealmaker Ryan Horn has joined the advisory board of Hilbert Group, a Sweden-based, publicly listed digital asset manager, to support the rollout of Syntetika, its onchain platform for tokenized assets and funds. At Binance, Horn secured high-profile partnerships, including a deal with football star Cristiano Ronaldo.
Hilbert Group manages crypto-focused investment products for institutional and professional investors. Through algorithmic trading strategies, it applies a traditional asset management structure to digital asset markets, including regulated oversight and fund governance.
Syntetika, now in development, will issue and trade tokenized funds under regulatory oversight. It will integrate Galactica’s zero-knowledge system to verify users without exposing personal information and give investors tokenized access to Hilbert Group’s investment strategies.
In a Tuesday press release, Hilbert CEO Barnali Biswal said Horn’s goal is to “unite tokenized economies with tangible outcomes.”
Related: Crypto captures half of top 20 spots in ETFs launched since 2024
The race to tokenize traditional assets
As regulatory frameworks in the United States and Europe bring greater clarity to digital asset markets, traditional finance firms are moving into Web3 through tokenization, while crypto-native companies are expanding into conventional markets by tokenizing stocks, bonds and other securities.
On the TradFi side, in July, Goldman Sachs and BNY Mellon announced plans to offer institutional clients tokenized money market funds with blockchain-based ownership tracking and 24/7 settlement.
That same month, French fintech Spiko raised $22 million to expand access to tokenized money market funds in the US and EU, and the multi-asset brokerage eToro said it would launch tokenized versions of 100 popular US stocks as ERC-20 tokens on Ethereum.
Crypto-native and hybrid platforms have also been entering traditional markets this summer.
In June 2025, Robinhood launched an Arbitrum-based blockchain platform to offer tokenized US stocks and ETFs to European investors. The move came under legal scrutiny in Europe over whether its tokenized shares confer ownership rights or fall into a regulatory gray zone.
In late June 2025, Coinbase filed with the US SEC for approval to offer tokenized stock trading, which would bring equities onto the blockchain under regulated frameworks.
Also in June, more than 60 tokenized US stocks went live via Backed Finance’s xStocks platform on Kraken and Bybit, enabling blockchain-based access to blue-chip equities.
Opinion: Coinbase and Base: Is crypto just becoming traditional finance 2.0?
