Robinhood Markets (NASDAQ: HOOD) has added dozens of entertainment-focused prediction contracts to its platform, allowing users to bet on Grammy nominations, Oscar winners, and celebrity rankings alongside its existing sports and political offerings.
The retail brokerage now offers contracts on categories including which artists will receive Grammy nominations, Golden Globe award outcomes, and whether specific musicians will release albums during the year. Users can also trade on predictions about Google search rankings, Spotify streaming leaders, and awards like TIME Person of the Year.
The full list, emailed to FinanceMagnates.com by Robinhood, includes several dozen new contracts covering a range of other themes, including forecasts for a potential new pandemic and more science fiction-style questions such as “Will the United States say that aliens exist this year?”
New Prediction Markets just dropped on Robinhood, including this market on @elonmusk’s pay package pic.twitter.com/g4wckFGb9v
— Vlad Tenev (@vladtenev) November 4, 2025
Such instruments only reinforce the view that event contracts have more in common with gambling than investing, similar to partnerships with legendary poker players such as Daniel Negreanu.
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Robinhood offers the contracts through partner Kalshi, a Commodity Futures Trading Commission-regulated exchange. The contracts trade between one cent and 99 cents, with payouts of one dollar if the prediction proves correct. Robinhood takes a one-cent fee per dollar of contracts traded, on top of Kalshi’s own fees.
Trading Volume Nears $1 Billion Mark
The expansion comes as Robinhood reported nearly $1 billion in prediction market trading volume during the second quarter, with sports contracts accounting for a significant portion of activity. The company launched its Prediction Markets Hub in March and has been adding contracts on a weekly basis since mid-October.
Robinhood accounted for roughly half of Kalshi’s total trading volume in the second quarter, according to industry analysis. The brokerage generated approximately $10 million in revenue from event contracts during that period, though the figure represents a small fraction of overall company revenue.
The platform plans to add more than 100 new event contracts across multiple categories in the coming weeks, according to company statements. JB Mackenzie, vice president and general manager of futures and international at Robinhood, said earlier this year that the company views prediction markets as playing an important role at the intersection of news, economics, politics, sports, and culture.
Gaming Stocks Feel Pressure
Traditional sports betting operators have felt the impact of prediction market growth. DraftKings shares declined 18% over the past month, with some of the decline attributed to competition from Robinhood and Kalshi’s sports contracts, though quarterly results also reflected favorable outcomes for bettors in NFL games.
Crypto.com announced a similar push into entertainment contracts this week through a partnership with Hollywood.com, offering predictions on actors, award shows, movies, and television programs. DraftKings also entered the space in October through its acquisition of Railbird Technologies, which holds a CFTC license for federally regulated prediction markets.
Also today, FinanceMagnates.com reported that cryptocurrency exchange Gemini is taking a more serious look at prediction markets.
International Expansion Planned
Robinhood has begun discussions with international regulators, including the UK’s Financial Conduct Authority, about launching prediction markets outside the United States. The company reported interest from users in Europe and the UK, though any international rollout would require compliance with local regulations.
The brokerage is scheduled to report third-quarter results later today, with analysts expecting transaction-based revenues to jump 137% year-over-year to $756 million. The company’s options trading revenue is projected to rise 49%, while cryptocurrency transaction revenues are estimated to surge 415% compared to the prior year.
