Binance has published a detailed update explaining how its token listing process works. At the same time, the exchange made one thing very clear. There is no room for middlemen. According to the announcement, all projects must apply directly through Binance’s official channels. Any third-party “listing agent” or intermediary is now strictly banned.
The listing framework warned that projects using such services will face immediate disqualification and blacklisting. Indeed, the move comes as scams around fake listing guarantees continue to rise. According to the framework, fraudsters often pretend to be insiders and demand fees in exchange for a promised listing. However, the exchange stressed that these claims are always false. In fact, Binance does not charge for listings.
A Clear Breakdown of Binance’s Listing Pathways
The listing framework also outlined how projects can move through its ecosystem. The exchange divides listings into three main stages: Alpha, Futures, and Spot. Each stage serves a different purpose. Binance Alpha focuses on early-stage projects. It helps teams gain exposure before a full token launch. Options include pre-token events, airdrops and community programs. This phase lets users discover new ideas early.
Binance has released an announcement outlining its listing process and framework, covering the Alpha, futures, and spot markets. Binance emphasizes that projects must submit listing applications directly through official channels, and third-party intermediaries are strictly…
— Wu Blockchain (@WuBlockchain) December 17, 2025
Next comes Binance Futures. Projects that show strong traction may qualify for derivatives trading. This stage adds liquidity and allows traders to take long or short positions. However, Binance decides independently whether a project qualifies. Finally, Binance Spot represents full market access. Here, users can directly buy and hold tokens. Binance also supports programs like Launchpool, Megadrop and HODLer airdrops to boost engagement. In rare cases, Binance may list projects directly on Spot if they meet strict criteria.
What Binance Looks for in Projects
Binance said listings are not automatic. Each project goes through a detailed review. The exchange evaluates product quality, real-world use cases and token utility. It also looks closely at user growth, revenue models and long-term potential. Team background matters too. The listing framework reviews technical risks, token economics, and compliance standards. For tokens already trading elsewhere, metrics like liquidity, valuation and distribution also play a role. This phased approach, Binance said, helps protect users while supporting innovation. Progression from Alpha to Futures to Spot depends on performance, not promises.
Blacklist, Legal Action, and Whistleblower Rewards
To reinforce its stance, Binance published a list of blacklisted intermediaries. These include BitABC, Central Research, May or Dannie, Andrew Lee, Suki Yang, Fiona Lee and Kenny Z. The exchange said the list is not exhaustive. Binance added that it will pursue legal action against fraudulent actors. It also introduced a whistleblower reward program, offering up to $5 million for verified leads. Reports can be sent directly to Binance’s audit team. The message is blunt. Founders must apply themselves. Any shortcut is a red flag. As the listing framework put it, transparency starts at the door. For projects chasing a listing, the rule is simple. If someone asks for money, walk away.
