Binance says it will provide legal support to female employees targeted by sexualized rumors and fabricated scandals.
He Yi, the exchange’s co-founder and co-CEO, made the pledge in a post on X on November 11, 2026. It is a rare instance of a major crypto company treating online gossip as a legal issue rather than an unavoidable occupational hazard.
What He Yi announced
The commitment is straightforward: Binance’s legal department will actively support female employees targeted by baseless rumors and scandals.
He Yi presented the move as a response to a broader pattern of smear campaigns. According to the research summary of her statement, these campaigns have affected several women working across the crypto sector.
Those caught up in the campaigns are not limited to Binance employees. The list reportedly includes Binance staff, project leads in the BNB ecosystem, and women at competing companies.
Two Binance employees, Sisi and 丫丫, were named in connection with previous incidents. Both reportedly faced derogatory rumors.
The rumors went beyond routine online insults. They included intrusive media references to personal items and imagery associated with the women involved.
Some of these derogatory references reportedly appeared in mainstream media, not only in anonymous corners of social platforms.
He Yi also extended her appeal beyond her own company, calling for an industry-wide effort to remove accounts that spread gender-based misinformation.
Merit over rumor mills
A central theme of the statement is that women in the workplace should be judged on merit.
He Yi has previously spoken out about gender equity in the industry. This announcement gives that advocacy institutional backing.
According to the research findings, her stated aim is to strengthen a culture of resilience and expertise among women in crypto. Binance, meanwhile, presents itself as an employer that stands by its female workforce when circumstances turn ugly.
How the story spread
Chinese-language outlets were the first to cover the announcement, shortly after the post. English-language crypto commentators subsequently amplified it.
The statement was not connected to a token launch, product update, or trading announcement. It concerns workplace and governance policy, rather than market news.
The announcement also comes amid continued scrutiny of Binance’s internal practices and security, according to the research findings.
Background: crypto’s visibility problem
Crypto is an industry shaped by public personas. Founders, executives, and ecosystem leads often act as semi-public figures, with large followings and constant exposure on social media.
The research characterizes the current wave as industry-wide smear campaigns that have adversely affected multiple women in the sector. As He Yi described it, the pattern is gendered: rumors targeting women tend to involve sexualized content and fabricated scandals.
What this means
For Binance employees, the most immediate effect is clarity: female staff now have an explicit commitment that the company’s legal resources are available if they are targeted.
For the wider industry, He Yi’s call to remove accounts that spread gender-based misinformation is an appeal, not an enforcement mechanism. Whether it leads to anything more will depend on how other companies and platforms respond.
The research findings indicate that moves like this could eventually set a precedent and encourage other companies to adopt similar policies. No other company has been reported to have followed suit.
The announcement does not appear to have immediate market implications for investors. In the longer term, the research argues, initiatives like this could improve Binance’s corporate image and potentially help attract more talent, particularly women, to the crypto sector.
Source: cryptobriefing.com. Adapted by NBTC.
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