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Back to Floki: the token’s developer team has revealed that it intends to make a big announcement regarding its marketing efforts on Tuesday next week.
Dear Vikings,#Floki will have a marketing announcement on Tuesday, September 24, at 4PM (UTC).
Venue: $FLOKI X Spaces.
Set your reminder to make sure you don’t miss it 👇
https://t.co/Q8Weo8u0CT— FLOKI (@RealFlokiInu) September 19, 2024
Floki is no stranger to grand marketing moves. Starting in March this year, the project took to the Times Square Plaza in New York to advertise its token for three straight months. Floki’s billboard was right next to Nasdaq’s on one of New York’s most iconic spots.
Times Square attracts 50 million people per year, making it the busiest attraction in the entire United States. The logic for Floki was: When people think New York, they think Times Square. Now, when people think of meme coins, they will think of Floki.
Looking at FLOKI’s price charts, it’s difficult to assess whether the advertising plan worked. In March, the price surged by over 700% from $0.00003204 to hit $0.0002695. However, this surge was before March 15, when the billboard went up. It also coincided with a broader market surge that pushed BTC to a new all-time high on March 14.
Before that, Floki had conducted yet another aggressive marketing campaign in London in 2021. The memecoin branded London’s bus and underground system with its marketing buzz, including a message to investors who might have missed the DOGE train to jump onboard FLOKI. This campaign was thwarted by the US advertising watchdog which claimed that the ads could mislead naive investors and that they didn’t notify investors of the associated risk.
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